We create beverage brands with feeling. Creators of @goodbeerhunting @gbh_sightlines

Joined November 2019
12 Photos and videos
Feel Goods Company retweeted
2 Sep 2022
No disrespect to them, but in this day and age you don’t know if it’s Erehwon’s new best seller or a joke. Kinda like if they did 30Rock today
The non-alc water space is finally building pressure and we’ve got our thumb on a new flavor that’s sure to reach new victims.
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The non-alc water space is finally building pressure and we’ve got our thumb on a new flavor that’s sure to reach new victims.
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Our production facility - in an undisclosed location - is efficient, scalable, and cost-effective. The facility:
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you’d kill for our COGs
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A product with (structural) integrity
21 Apr 2022
Discovered this at a work meeting yesterday and I’ve never felt so inspired.
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Making the thumb punch a smiley face was genius. Good work, @andwoo (or whoever at @newbelgium thought of that).
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Feel Goods Company retweeted
19 Jan 2022
SO damn stoked to release this collab with @imperfect_foods!! Pretty fun backstory on this one. (Thread if you’re bored)
Meet Citrus Rescue: the perfectly imperfect new Citrus IPA. @imperfect_foods, a sustainable online grocer, helped us create this citrusy release made from blemished oranges that may not be “perfect” by society’s narrow beauty standards. bit.ly/3fkXFN7
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One of the more lovable things we’ve helped make
Oooh, I really like this idea, @newbelgium.
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Our latest benchtop formulation samples headed for a client sensory panel - as humble as this looks, it represents a major new path for this collaborative R D effort.
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❄️
23 Oct 2021
I think we had about 18 - 20 alternate design and wordmark directions before landing on this final rebrand of Accumulation. I’m so in love with it! Seeing your work finally hit retail shelves never gets old. Such a fun feeling.
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Feel Goods Company retweeted
The 2021 @usabeerratings competition wrapped up earlier this week and we brought home FIVE medals. One for each of our core beers. Super proud of our team for all the hard work. Couldn’t have done it with out all the support from @feelgoodscomp
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For the past few years, we’ve been helping New Belgium firm up, pivot, and explore new territory. Some of the best ideas are still ahead. But for this moment, we’re proud to be part of this success.
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You love to see it
Had a desk beer thinking I’d celebrate a small win (nice review) and keep working but now I think the desk beer is leading to a porch beer and it is late enough to stop working so
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Oh, Hi! 👋
3 Aug 2021
Still gushing over this label (and sour kombucha inside). Huge fan of that derpy stoner aesthetic. 🤗
Feel Goods Company retweeted
Accurate. Good work, @Reifstyle, @andwoo, and whoever else at @newbelgium worked on this one.
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Feel Goods Company retweeted
26 May 2021
It’s crazy to see your work hit retail shelves. Extra cool and humbling to see it hit online/social. But totally surreal to see it in @nytimes print!
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. @Sketchbookbrew is alive and well at the new production brewery and taproom in Skokie. A year after the expansion, we’re excited to see the growth of the brand and ready to usher in a summer on that patio.
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Our team made the “30 Best Looking Cans for 2021” list for our @cinderlandsbeer Lil’ Cinder Light Beer concept in the @Cerosdotcom curation by @JoshMBernstein. One of our all-time faves.
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If you get a chance to visit the new @newbelgium Taproom in San Francisco - get yourself once of these fresh sour IPA cans we made!
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