Joined June 2020
- Tweets 35
- Following 152
- Followers 25
- Likes 2
11 Photos and videos
6 Dec 2023
Still #targeting #tracking the audience. It's better to #feel and #understand the #audience than to #hunt them! FEELIN your audience link 🔗
Discover how 👉 linktr.ee/feelin.corporate
25
8 Nov 2023
Pascal Wouters devient Deputy CEO de la start-up belge Feelin pub.be/fr/pascal-wouters-dev…
#PUB #Nomination #CEO #Feelin #Startup #Innovation #Audience #Audiencelink #Martech #AdTech #Advertising #AdGroup #Communication
22
8 Nov 2023
Découvrez l'article MM.BE sur "FEELIN s'ouvre aux chaines de TV".
mm.be/news-fr-72646-feelin-s…
#MediaMarketing #Nomination #CEO #FEELIN #Startup #Innovation #Audience #Audiencelink #Martech #AdTech #Advertising #AdGroup #Communication #FEELINTV #FEELINAD
22
16 Oct 2023
Announcement to the inter TV Entertainment market at MIPCOM CANNES 2023 #MIPCOMCANNES
We're absolutely thrilled to present a sneak peek into what could be the future of TV as FEELIN TV is ready to revolutionise the way TV channels get real feedback from audience of viewers on TV.
1
36
10 Oct 2021
Ad 1️⃣ and Ad 2️⃣ succeeded in attracting viewer’s attention in the first 5 sec. of the film and retaining it on a relatively stable level until
But just one Ad 🥇 was able to convey a more sentimental and touching message 💗
Check the anlysis 👇🏼
hubs.ly/H0Z1kv70
3
10 Oct 2021
On the line graph, we identified several significant peaks in terms of happy emotions.
But there's more 👀 📈 👀📉 ⁉️
Check the anlysis 👇🏼
hubs.ly/H0Z1gTG0
2
9 Oct 2021
In terms of emotional response, Ad 1️⃣ storytelling characterized by multiple moments of highlight is particularly beneficial for generating several emotional responses.
But there's more 👀 📈 👀📉 ⁉️
Check the anlysis 👇🏼
hubs.ly/H0Z1ks40
1
9 Oct 2021
Ad 1️⃣ has a significantly better performance in the first 5 seconds compared to Ad 2️⃣
👀 📈 👀📉 ⁉️
Check the anlysis 👇🏼
hubs.ly/H0Z1jxb0
9 Oct 2021
👩🏻💼 Female viewers exhibit a higher level of positive reactions compared to male viewers 🙍🏽♂️ Male viewers, though slightly less enthusiastic
Check the analysis 👇🏼
hubs.ly/H0Z1kc40
8 Oct 2021
In this ad battle, a clear winner at the "first 5 seconds attention rule" hubs.ly/H0Z1cKG0
8 Oct 2021
Eye-tracking analysis helps understand if viewers watch the logo, get bored during the video or start exploring video blackground.
Knowing, where viewers during the whole video helps measuring that the key message is clearly understood hubs.ly/H0Z1f3n0
8 Oct 2021
TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more
TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K., ...
techcrunch.com/2021/09/29/ti…
1
7 Oct 2021
People don't hate marketing.
They hate:
• Ads that feel like ads
• Irrelevant messaging
• Lack of community
• Invasive pop-ups
• Faceless brands
• Weak creativity
• Shallow stories
• Feature jargon
Inspired by @jmoserr
1
7 Oct 2021
I'm surprised by how many folks put up a cool Tiktok video and say “that’s where real creativity is, not in #advertising agencies” Totally ignoring that its much easier to engage your audience for 30s than to make them behave differently/make them buy stuff
Inspired by @kittusen
1
3 Oct 2021
“The problem with market research is that people don't think how they feel, they don't say what they think, and they don't do what they say.” Oldie but goodie from Ogilvy.
But now we can track that 🧠 👨🏾💻 📲 📈
Inspired by @wes_kao
2
2 Oct 2021
95% of ads out there don’t provoke any emotion.
When you choose a movie to watch, you’re basically picking an emotion.
Comedy to laugh
Drama to cry
Horror to be scared
Advertising should include the kind of emotion they want to provoke in their brief
Inspired by @anselmoramos
2 Oct 2021
Marketing is a battle of perception, not a battle of products.
What your customer believes is reality.
Inspired by @samanthalcc
1 Oct 2021
Places we use for market research:
* FB ad library
* Online forums
* YouTube videos
* Amazon reviews
* Facebook groups
* Talking to customers
* Instagram tagged posts
* Analysing our panel eye movements to detect interest
What am I missing?
Inspired by @aarongrt
1 Oct 2021
Friendly reminder to business leaders... be nice to your media buyers
Their work doubles, expectations skyrocket and they rely on platforms where a lot of variables are out of their control (s/o Facebook).
Inspired by @AugustNoble
1 Oct 2021
Stop sending out sales promos and start creating brand stories that people talk about.