Finepoint Design and Marketing is a Michigan based agency, specializing in #graphicdesign , #webdesign and #localseo .
Joined March 2009
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Best weekend plan for marketers in my book: relax, recharge, and read one thing outside your industry.
New ideas come from cross pollination.
#PersonalBranding
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Talk triggers are how you earn word of mouth.
What's the one thing about your business that customers can't help but tell their friends about?
#CX #MarketingStrategy
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End of week check in: what's one marketing win you had this week?
Drop it below, let's hype each other up.
#GrowthHacking
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Courage beats perfection.
Post the original idea today, even if it's rough.
#MarketingTips
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Long sales cycles need multi touch visibility.
If you only show up at the decision moment, you've already lost.
Be everywhere they are, before they need you.
#SEOTips #DigitalMarketing
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Content repurposing 101 from my playbook: one podcast turns into 10 posts, 3 emails, and a lead magnet.
Work once, distribute forever.
#ContentMarketing
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Every extra form field = ~5% drop in conversion.
We’ve A/B tested it more times than we’d like to admit.
Audit your form this week. ⏱️
#FinePointDesign #LeadGeneration #ConversionRateOptimization #LeadForms #DigitalMarketing
Honest poll: are AI tools actually helping your workflow, or are they just adding more steps?
#AIMarketing
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Name it to claim it.
When I label the exact problem my audience is feeling, my conversion rates jump.
What's an example you've used? #BuyerPsychology
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On CX speed: fast isn't always best. Right timing is.
I'd rather respond at the right moment than the fastest one.
Thoughts?
#CX #MarketingStrategy
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We're heading into a zero click world.
I'm putting more energy into showing up where attention already is, instead of trying to drag people back to my site for everything.
#GrowthHacking #SocialMediaStrategy
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Short, scannable threads beat long rants for me every time.
My sweet spot is 5 to 7 posts.
What's yours?
#ContentMarketing
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The messenger matters as much as the message.
I've watched the same idea land or flop based purely on who said it.
How are you building your authority?
#PersonalBranding
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We love a good slogan.
We HATE when people pretend slogans are strategy.
What’s the worst marketing advice you’ve ever gotten? 👇
#FinePointDesign #MarketingHumor #DigitalMarketing #MarketingStrategy #AgencyLife
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Data beats opinions, every single time.
I'd rather have 10 customer interviews than 100 opinions from my own team.
#AudienceResearch #DigitalMarketing
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Men's Health Week is a good nudge for me.
Vulnerability builds connection, even in B2B.
Anyone else working on showing up more human in their content?
#MarketingTips
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Buyer psychology shortcut I rely on: address the emotional barrier before you pitch the solution.
What's the #1 fear your customers walk in with?
#BuyerPsychology
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New launch alert. 🤘🔥 We just rolled out the brand new website for Riot Enterprise, a Goodrich, MI classic rock band on a mission to bring back the raw, unfiltered energy that made rock legendary.
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Weekend challenge from me: audit one piece of your content for empathy.
Read it back like you're the customer.
What did you find?
#PersonalBranding
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AI is great for brainstorming.
Humans still add the soul.
I draw the line at anything customer facing without my eyes on it first.
Where do you draw yours?
#AIMarketing #ContentMarketing
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