Hasta ahora había ignorado mucho del hype de IA, porque generar resultados bastantes mediocres.
Sin embargo, mi amigo consultor
@flabastida lanzó un podcast sobre el impacto de los agentes de IA en operaciones de marketing.
Eso ha cambiado mi percepción, y aunque aún no estamos ahí, la capacidad de generar agentes autónomos habilitará modelos de negocio con una productividad excepcional.
Típicamente la automatización había requerido procesos estables, documentados y a escala para funcionar.
Ahora con los prompts, programarlos es más eficiente económicamente.
Veremos.
something fascinating is happening with agencies and AI in 2025.
Silicon Valley has always written them off. 'Lifestyle businesses.' 'Bad margins.' 'Can't scale.' I heard this for years.
I get it. Running an agency is brutal. You're LUCKY to hit 15% margins after paying employees, rent etc.
Most agency founders spend their Sundays dreading Monday's personnel issues.
but I'm watching something fascinating emerge in 2025 and i wanted to share it with you.
AI agents aren't perfect yet. but the writing is on the wall: what currently takes 50 people will soon be done by 2 people orchestrating 50 AI workers.
same revenue, but margins jump from 20% to 80%. no overhead, no drama, pure profit. clients pay less, get faster work.
on the outside, nothing will change. same agency, same deliverables. but on the inside, pure sweet software margins. yum.
i wouldnt be surprised if suddenly silicon valley liked the agency business. just a way to learn a workflow, automate, build a cash-machine and invest that into tech that makes the whole machine work smoother.
me and my holdco (we've got a few agencies) will invest millions of dollars into this. putting our money where our mouth is.
turns out agencies were just one letter off - they're becoming agent-cies.
this wave is coming fast.