Writer & content creator. Exploring the intersection between category design and book publishing. Father of four. Living between Mexico and USA.

Joined March 2008
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Most nearshore software providers have a really hard time selling into the U.S. market because of its complexity and competitiveness.
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Fernando Labastida retweeted
3 Nov 2025
Stoked to attend #StrikeMarketingSummit. RT if you think others will find this helpful 🙌 summit.strikemarketingsummit… #sales #marketing #Startups tks @flabastida

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I agree with you 100%
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Fernando Labastida retweeted
Was amazing to chat with my friend @flabastida about building GPTeams to scale marketing efforts! Check it out here: open.spotify.com/episode/29R…
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Fernando Labastida retweeted
Hasta ahora había ignorado mucho del hype de IA, porque generar resultados bastantes mediocres. Sin embargo, mi amigo consultor @flabastida lanzó un podcast sobre el impacto de los agentes de IA en operaciones de marketing. Eso ha cambiado mi percepción, y aunque aún no estamos ahí, la capacidad de generar agentes autónomos habilitará modelos de negocio con una productividad excepcional. Típicamente la automatización había requerido procesos estables, documentados y a escala para funcionar. Ahora con los prompts, programarlos es más eficiente económicamente. Veremos.
something fascinating is happening with agencies and AI in 2025. Silicon Valley has always written them off. 'Lifestyle businesses.' 'Bad margins.' 'Can't scale.' I heard this for years. I get it. Running an agency is brutal. You're LUCKY to hit 15% margins after paying employees, rent etc. Most agency founders spend their Sundays dreading Monday's personnel issues. but I'm watching something fascinating emerge in 2025 and i wanted to share it with you. AI agents aren't perfect yet. but the writing is on the wall: what currently takes 50 people will soon be done by 2 people orchestrating 50 AI workers. same revenue, but margins jump from 20% to 80%. no overhead, no drama, pure profit. clients pay less, get faster work. on the outside, nothing will change. same agency, same deliverables. but on the inside, pure sweet software margins. yum. i wouldnt be surprised if suddenly silicon valley liked the agency business. just a way to learn a workflow, automate, build a cash-machine and invest that into tech that makes the whole machine work smoother. me and my holdco (we've got a few agencies) will invest millions of dollars into this. putting our money where our mouth is. turns out agencies were just one letter off - they're becoming agent-cies. this wave is coming fast.
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Fernando Labastida retweeted
Launching today! I have known @flabastida for over a decade. His newest book, #TheStartupBook is a must-read for anyone serious about #business and a book to implement immediately for tangible results. Amazon Link: amazon.com/Startup-Book-Desi…
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Software outsourcers from LATAM: don’t compete. The advice sounds counterintuitive, but let me explain. In a 2014 presentation to Stanford University, @peterthiel provocatively said “Competition is for losers.”
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- Decide on a unique point of view (essentially a new industry category) that solves a unique, unsolved problem. This unique POV is uniquely yours. Nobody can copy it. - Write a book about it
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- Use your book to spread the word about your unique POV by being a guest on podcasts, getting speaking engagements, and using your book to generate leads by spreading your unique message Find out more here or contact me for more information: customsoftwaremarketing.com/…

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Fernando Labastida retweeted
16 Feb 2024
A kit made for the Live Music Capitol of the World. 🎵 The Armadillo Kit is here!
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Most nearshore software providers have a really hard time selling into the U.S. market because of its complexity and competitiveness.
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7. Advertise your book: when you use advertising to drive people to your book, you create a highly effective 2-step method to attract customers and educate them about your category.
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That's a wrap! If you enjoyed this thread: 1. Subscribe to the StartupBook mini-course at customsoftwaremarketing.com 2. RT the tweet below to share this thread with your audience

Most nearshore software providers have a really hard time selling into the U.S. market because of its complexity and competitiveness.
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