Creative director and Brazilian immigrant based in NY. Founder of Porto Rocha (portorocha.com)

Joined December 2007
366 Photos and videos
Pinned Tweet
18 Dec 2025
2025 was a lot
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Visual identity for Brazil’s 39th Panorama Biennial, the survey of Brazilian art organized by @mamsaopaulo since 1969, curated by Diane Lima.
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RT @TimesNewJohann: fave album art typography!!!!!!
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—despite being those NY guys—
TDC展、今年も良かった。畔上さんの作品、TDC賞だったんだ!あとPORTO ROCHAはNYのメンたちなのにバーゼルのプロジェクトやっててアツかったです(4枚目)
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Felipe Rocha retweeted
Case in point: real, human designers will always be needed to use AI tools to create amazing shit like this.
New project 🚨 Building a hypothetical brand for @GoogleDeepMind with Nano Banana Pro: yoyoyo.ai
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Felipe Rocha retweeted
Beyond generating high-fidelity visuals, we wanted to test the limits of what Nano Banana Pro can do. We worked with design partners Porto Rocha to build out a hypothetical brand called YOYOYO to see how the model would handle the task. Here’s what we found: 🎨Brand consistency: Across logos, colors, and typography, the model maintained a strict, cohesive brand identity (even for wildly diverse concepts) 🛍️Environmental realism: We asked to see the products in storefront and studio mockups. It nailed accurate lighting, shadows, and physical proportions - even when upscaled for massive retail displays 🪀Spatial accuracy: We tested spatial volumes for physical packaging. The generated proportions were so precise that we were able to 3D-print the functional yo-yo How have you been pushing the limits of Nano Banana Pro? Let us know in the replies below!
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New project 🚨 Building a hypothetical brand for @GoogleDeepMind with Nano Banana Pro: yoyoyo.ai
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I wasn’t ready for this
Jordan Firstman's directorial debut "Club Kid" will premiere at #CannesFilmFestival in Un Certain Regard.variety.com/2026/film/festiv…
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Our work for Whole Festival is out: wholefestival.com Line up is so fire!
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Felipe Rocha retweeted
finally created a full case study for @brazilianhomo #2, an expansion of the hot identity created by PORTO ROCHA for the first edition 🥵 carlosbocai.works/NSFW-Brazi…
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Same same but different: portorocha.com got a system update.
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Felipe Rocha retweeted
nyc u have my heart
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Following the rebrand, we made a merch store for @RobinhoodApp portorocha.com/robinhood-mar…
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Saw Fred Wilson’s Atlas yesterday at @studiomuseum and couldn’t help but notice how only 3 pins were in Brazil, considering its central role in the African diaspora. Curious how the placement was decided. Is there context here, or is this another US-centric read of history?
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Felipe Rocha retweeted
Eu lembro até hoje o arrepio que eu senti quando vi pela primeira vez essa orla e me dei conta que video ou foto nenhuma faz jus a realidade
Rio de Janeiro, Brazil 🇧🇷
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One of my favorite days of the year at PORTO ROCHA: tinyurl.com/2n5ytc6v
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Meu sonho a @tvglobo comprar os direitos pra produzir uma versão de Traitors no Brasil e chamar o @MiltonCunha pra apresentar
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hi @HBO
Porto Rocha's team photo looks like promo for like, Industry, but it's advertising.
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31 Dec 2025
Até o final dessa viagem ela adiciona Rio na letra de Reliquia
31 Dec 2025
completamente encantado com essas fotos
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25 Nov 2025
posso falar
✨ Wagner Moura’s Closet Picks! ✨
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