The best brands ask not just what you what they want customers to do but who they want to become. Harley Davidson offers us Freedom. Nicely done!
Been thinking about "Bob Marley" brands: global, intergenerational, & deftly posted on the edge of in & out crowd. Big enough to mean different things to different people, all built on a solid single idea (in this case, freedom). Harley is another Bob Marley brand.