Joined July 2025
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Formula by @Cointelegraph helps Web3, crypto & fintech projects grow - from GTM & tokenomics to PR (200 tier-1 media), paid user acquisition, research & regulation (MiCA, etc.). 🔗 Services: docsend.com/view/dehzwa9bd2m… 📚 Case studies: docsend.com/view/mvd3npephvd… 📅 Free 30-min strategy session: calendly.com/d/csjp-twr-bfw/… 📩 marketing@cointelegraph.com
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Anthony Leon from Cointelegraph is on the ground at Bitcoin 2026 this week. What’s on his radar? “Bitcoin is moving past narrative and into infrastructure. The interesting part now is who’s actually building on top of it in a way that brings real users in." If you’re attending and want to connect, reach out to @cryptonyleon
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Price discovery but it only goes one way
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TGEs are often judged by day-one performance. But what happens after matters just as much. Initial volume and market cap can come from hype. But sustained attention doesn’t 👇
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4/ Day one matters. But the days that follow determine whether attention holds or fades. That window needs to be actively managed.
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5/ If you’re planning a TGE and want to approach it differently, with a structured strategy for visibility beyond the launch, reach out to us at agency@formula.cointelegraph.com 📥
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When the market humbles you for the 10th time
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Going to @ParisBlockWeek? On April 15, @Cointelegraph is bringing people together at Longitude, a curated setting designed for meaningful conversations between builders, founders, and investors. Spots are limited. Register here: 👉 luma.com/vx2llrvk
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Something unusual happened in March. An active military conflict, oil surging, equities falling, gold falling. The traditional safe-haven playbook running exactly as expected. Except crypto didn't follow it. 👇
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4/ That doesn't mean crypto has "decoupled" or replaced gold. The conflict isn't over. Oil is still elevated. Rate cuts keep getting delayed. But it does mean the old mental model of "geopolitical risk = sell crypto" just got its cleanest counterexample yet.
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5/ Worth watching whether this holds through the next phase. If it does, the conversation shifts from "is crypto a risk asset or a hedge" to something more interesting. It might be both, depending entirely on who's holding it and why.
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Dip after dip after dip...
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A strong announcement on its own is often not enough to get covered in the media. Timing plays just as important a role in whether a story gets picked up or ignored. Here’s why 👇
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6/ A strong story shared at the wrong time can go unnoticed. The same story, positioned differently or shared when the topic is already active, can gain significantly more traction.
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7/ The good news is that much of this is in your hands. How you frame and write the story can make the difference. If you want help getting your story picked up, reach out to us at agency@formula.cointelegraph.com 📥
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