Customized hair, scalp, & skin care designed by your own personal chemist. Modern science that reduces waste and will improve your life.

Joined December 2016
603 Photos and videos
"@formulate.co created a formula for me that absolutely perfect!⁠"⁠ ⁠ 💌@my_american_dad⁠ ⁠ #formulateforme #happyhair #custommade #justforyou #stronghair
3
⁠Sometimes you've just gotta let your hair do the talking! ⁠ ⁠ 💌@lauralmckee⁠ ⁠ #formulateforme #haircare #haircareroutine #beauty #strong #strengthen
2
Life is too short to use non-customized products 😉⁠ ⁠ 📸@skin4mation808⁠ ⁠ #formulate #shampoo #conditioner #hair #haircare #customized #personalized #hairproduct #hairproducts #haircareproducts #haircareroutine
3
"They smell so good it is like being at a spa! Plus left my hair feeling hydrated and silky soft... thanks for helping me take care of my hair @formulate.co!"⁠ ⁠ 💌@c8linmariecat⁠ ⁠
3
"my hair feels healthier than ever! And it smells so good that my boyfriend even does double-takes. He’ll give me a hug, smell my hair, realize it smells phenomenal, and come in for a second hug!⁠"⁠ ⁠ 💌@brunette_of_vantes⁠ ⁠
2
Everything feels better after a bath 🛀 📸@adventuresandstyle #formulateforme #bathtime #scrubadubdub #bubbly #shampoo #conditioner #clean
30 Oct 2021
"I’m especially happy with the lack of frizz and natural definition of the waves of my hair. I love the way my hair has been framing my face too, it just seems softer and more manageable.⁠" 💌@theindiemood⁠
1
27 Oct 2021
"Happy to have given @formulate.co a few days and it is doing MAGIC to my hair. It already feels fuller, stronger and healthier after a few washes!"⁠ ⁠ 📸@zombiezelda⁠ ⁠ #formulateforme #happyhair #formulatedforperfection #hairgoals #coloredhair #formulatehaircare
1
26 Oct 2021
Mmmmm, have you tried our Cool Coconut fragrance? It turns your shower into a mini tropical vacation!⁠ ⁠ 📸@thenapolinest⁠ ⁠ #formulateforme #customproducts #treatyoself #happydays #goodhairdays
1
25 Oct 2021
"I have finally found the perfect shampoo and conditioner for my wavy, coarse & unpredictable hair!"⁠ ⁠ 💌@jessbarbellsandbeers⁠ ⁠ #formulateforme #bloggerreview #haircare #haircaretips #hairgrowth #hairgoals
1
23 Oct 2021
"I don’t think I will ever go back to using another shampoo and conditioner. I can’t wait to see how my hair continues to react as I use these more! If you are looking for new hair care, this is the place to start!" ⁠ 💌@breezingthrough
1
22 Oct 2021
"Formulate Shampoo and Conditioner is fairly new to my hair care routine. It is definitely a must-have for strengthening my hair! ⁠" ⁠ 💌@lifeandstylewithgen #formulateforme #haircare #haircareroutine #beauty #strong #strengthen
1
20 Oct 2021
Treat your hair with love and it'll love you back!⁠ ⁠ 📸@thenapolinest⁠ ⁠ #formulateforme #happyhair #hairenvy #hairlover #hairbrained #haircareroutine #nextlevelhaircare #productlove
20 Oct 2021
"I've tried other sulfate shampoos in the past and I've quickly changed backed due to lack of clean feeling. THIS WAS NOT THE CASE WITH FORMULATE!! The shampoo lathered up greatly!"⁠ ⁠ 💌@theolivetreeblog ⁠ #formulateforme #happyhair #hairenvy #hairlover
1
16 Oct 2021
Take care of your hair. It's the crown you never take off! 👑⁠ ⁠ 📸@iamsbrr⁠ ⁠ #formulateforme #shampoo #conditioner #customproducts #customshampoo #customhaircare #justforyou
1
14 Oct 2021
"When every element of your wash day comes together PERFECTLY" 🤩⁠ ⁠ 💌@thefitcurls⁠ ⁠ #formulateforme #justforyou #washday #deepcondition #curls
1
10 Oct 2021
Grab some iced coffee, braid your hair, and be fabulous ✨ 💌@rainbowfrills #formulateforme #shampoo #conditioner #haircare #hairhelpers #goodhairday
2
"The best part. My hair has never been healthier. I can’t believe the difference in the texture, and manageability since using my Formulate Shampoo and Conditioner. I feel like I have a new head of hair all thanks to Formulate.⁠"⁠ ⁠ 💌@corrine_monique⁠ ⁠
1
"Formulate focuses on your hair troubles as well as your hair goals to develop the perfect shampoo and conditioner to suit your hair. You personally get to talk to a Chemist who formulates your shampoo and conditioner.⁠"⁠ ⁠ 💌@save4thecurls⁠ ⁠
1