Proven systems to grow your audience, brand, and community.

Joined October 2022
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The biggest opportunity in the next 5 years is growing an audience around your personal brand: • Endless leads • Infinite leverage • Digital reputation • Increase your surface area for luck, community, connections, and clients It's a no-brainer.
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10 things I live by as a founder: 1. Move like it's going to work out 2. Keep things insanely simple 3. Do the work 4. Protect your nervous system 5. Stay focused, stay lean 6. Build what only you can build 7. Make art, not content 8. Have high standards 9. Pursue joy 10. Be insanely generous Print this. Tape it above your desk.
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Calm is the ultimate competitive advantage.
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What made you a good student makes you a bad founder. Follow rules. Fit in. Don't make waves. Unlearn all of it. The biggest wins come from people who write their own rules and don't need the room to agree with them.
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What made you a good student makes you a bad founder. Follow rules. Fit in. Don't make waves. Unlearn all of it. The biggest wins come from people who write their own rules and don't need the room to agree with them.
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A lesson I wish I learned earlier: you get opportunities by showing up long enough for the right people to find you.
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A rule to 10x your success: Your worst enemy is your own brain Coaches, mentors, advisors, communities – all of them exist to get you out of your own head
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Your feeling of burnout is telling you that what you're doing is not sustainable.
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Stop living in founder prison. Get: • A Social Manager • A Content Writer • A Video Editor • A Chief of Staff Delegate everything that's not your zone of genius. Now you can actually build your dream life.
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Underrated life hack: defend these 8 things ruthlessly 1. Time in nature 2. Saying no 3. Great hires 4. No meetings 5. Deep sleep 6. Do not disturb mode 7. Controlling your schedule 8. Spontaneous adventures Freedom is the real measure of success
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People will criticize you no matter what you do. Do too much and you're arrogant Do too little and you're lazy Do something different and you're delusional The price of attention never go away. So make sure what you're building is worth paying it.
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Having good taste and good judgment is the only thing AI can't replicate. Your taste will build a moat around your business.
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Hire people with: • High energy • High integrity • High work ethic • High intelligence These 4 areas make up 80% of a great hire.
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Great Hire = High Intelligence High Energy High Integrity
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A rule that will 10x your happiness: don't let external forces tell you if something was worth it or not.
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Stop glorifying the grind. The future belongs to those who master leverage and systems, not those who burn out chasing the next win.
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Founder OS retweeted
I'm hiring a Founder Success Advisor for @founderos. If you're interested in helping us build the most incredible founder community and experience of the 21st century, please DM me your resume, LinkedIn, and personal website to matt (at) founderos (dot) com.
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the uncomfortable question every founder should ask weekly: if i had to rebuild this team from zero today, who would i rehire?
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When you choose to build a personal brand, you choose to build infinite leverage.
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People don't follow brands, they follow people. Build your personal brand. It's your digital reputation.
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You don't lack motivation. You lack systems.
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