Swedish multi platinum music producer & songwriter based in NYC, Instagram.com/fredrocka
Joined October 2008
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1,588 Photos and videos
Fredro retweeted
For the first time since 1938, Sweden put up FIVE GOALS in a World Cup match 🤯 🇸🇪
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Rakim…obviously
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Out of curiosity, why does Spotify never discuss the situation for songwriters, it’s always artists artists artists…
May 22
i don't think there's any creative field (or athletic one) where the majority of the people who try to make a living doing it make a living. not sure that that's the bar. there are always going to be more people who want a career in music (or film, or youtubing, or photography, or anything else) than are able to have one, unfortunately.
as a company, spotify certainly wants more and more artists making a living off their art. not just b/c it's nice, but b/c it's in our interest — more artists able to live full-time off music means they keep making music for our platform and others. the fact that more artists are making real money from music on spotify than any other single retailer or platform in history feels like a pretty solid achievement.
14k artists generated at least $100k on spotify last year. at the peak of the CD era, there weren't even 14k artists with a CD stocked on the shelves of the world's largest record store, with the chance to make a single sale. in 2025, 50% of spotify royalties went to indies. in 2000, ~15% of CD sales went to indies. it's a stronger, more diverse, more global music industry today. and it's also true that more artists are releasing music than ever before, thanks to the internet. both things can be true.
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Fredro retweeted
May 22
I’m not arguing that everyone who uploads music should be able to make a full-time career from it. That’s not the point.
My issue is the difference between serious artists building real careers and the flood of low-effort content clogging the system.
When the platform gets oversaturated with throwaway music, real artists can get pushed out of algorithmic lanes they used to perform well in — not because the music got worse, but because the ecosystem got noisier.
Discovery Mode is a perfect example. It worked better when it was more limited and actually felt curated. Once everyone could access it, the advantage got diluted and it stopped moving the needle the same way.
So the concern isn’t “not everyone makes it.” The concern is that real artists are being forced to compete with a massive amount of volume that doesn’t always represent real artistry, real fan demand, or real career-building music.
FYI - I’ve been apart of every beta program and Spotify has paid me for my time over the years for my input.
May 22
i don't think there's any creative field (or athletic one) where the majority of the people who try to make a living doing it make a living. not sure that that's the bar. there are always going to be more people who want a career in music (or film, or youtubing, or photography, or anything else) than are able to have one, unfortunately.
as a company, spotify certainly wants more and more artists making a living off their art. not just b/c it's nice, but b/c it's in our interest — more artists able to live full-time off music means they keep making music for our platform and others. the fact that more artists are making real money from music on spotify than any other single retailer or platform in history feels like a pretty solid achievement.
14k artists generated at least $100k on spotify last year. at the peak of the CD era, there weren't even 14k artists with a CD stocked on the shelves of the world's largest record store, with the chance to make a single sale. in 2025, 50% of spotify royalties went to indies. in 2000, ~15% of CD sales went to indies. it's a stronger, more diverse, more global music industry today. and it's also true that more artists are releasing music than ever before, thanks to the internet. both things can be true.
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There’s around 6-7 songwriters on a major label released song, how would that split look and what happens if 1 of those writers have opted out from having their music being tempered with?
May 21
hi from spotify!
that may have been true at the industry's low point, but today spotify is by far the biggest paycheck in music. we pay roughly two-thirds of all our music revenue back to the royalty pool, over $11B in 2025. and for the average indie artist, we represent more than 50% of their streaming revenue.
it's also true that there are more artists than ever trying to make it, and not all of them will find the success they're hoping for. but it's a fact that more are making real money on spotify today than ever before.
we're excited about add-ons like this that create net new revenue for the music industry on top of a growing royalty pool.
you can learn more about how the number of artists making money grows every year: loudandclear.byspotify.com
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Standard answer from Spotify…what they always forgot to mention is how little % is being paid out to songwriters, & the fact that actual $ per stream gone down considerably.
Tech bros overestimate how interested fans are in “remixing” songs with AI & having to pay to do it!
May 21
hi from spotify!
that may have been true at the industry's low point, but today spotify is by far the biggest paycheck in music. we pay roughly two-thirds of all our music revenue back to the royalty pool, over $11B in 2025. and for the average indie artist, we represent more than 50% of their streaming revenue.
it's also true that there are more artists than ever trying to make it, and not all of them will find the success they're hoping for. but it's a fact that more are making real money on spotify today than ever before.
we're excited about add-ons like this that create net new revenue for the music industry on top of a growing royalty pool.
you can learn more about how the number of artists making money grows every year: loudandclear.byspotify.com
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Fredro retweeted
May 22
$11B sounds great until you ask the next question:
How many songs, artists, labels, publishers, distributors, and rights holders is that being split between?
That’s the part that gets left out. The royalty pool can grow and still feel worse for artists if the amount of content competing for that pool grows even faster.
If AI covers/remixes add even more volume to an already oversaturated market, then the pool gets stretched thinner — especially for independent artists trying to break through.
So the issue isn’t just “how much did Spotify pay out?”
It’s “how many people and songs had to split it?”
Spotify’s total payout has increased, but that doesn’t mean the average artist’s payout rate has increased. The pool may be bigger, but if the number of songs, streams, and rightsholders grows faster, the money gets spread thinner.
And we have seen it this last year!
May 21
hi from spotify!
that may have been true at the industry's low point, but today spotify is by far the biggest paycheck in music. we pay roughly two-thirds of all our music revenue back to the royalty pool, over $11B in 2025. and for the average indie artist, we represent more than 50% of their streaming revenue.
it's also true that there are more artists than ever trying to make it, and not all of them will find the success they're hoping for. but it's a fact that more are making real money on spotify today than ever before.
we're excited about add-ons like this that create net new revenue for the music industry on top of a growing royalty pool.
you can learn more about how the number of artists making money grows every year: loudandclear.byspotify.com
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🚨do you understand what happened to the music industry..
Spotify just made a deal with UMG letting fans create AI covers and remixes of Taylor Swift, Drake, Billie Eilish - legally, for a monthly fee.
The labels spent 2 years suing AI companies for $500M. Today they became their business partners.
• Suno generates 7 million songs per day - a full Spotify catalog every 2 weeks
• 97% of listeners CANNOT tell AI music from human music in blind tests
• 75,000 AI tracks are uploaded to streaming platforms every single day
• Spotify already deleted 75 million spam AI tracks - in one year
The music industry didn't fight AI.
It waited until AI was big enough to charge for it.
May 21
Spotify, $SPOT, and UMG have announced a licensing deal allowing fans to create AI covers and remixes of songs from participating artists and songwriters signed to UMG.
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Fredro retweeted
May 21
I'm all for songwriters getting paid ... but nobody asked for this. Who wants to hear another fake "Motown version" of a random record?
Spotify is launching a new tool allowing fans to create “responsible” AI-generated covers and remixes of their favorite songs from participating artists and songwriters.
The new tool will launch as a paid add-on for Spotify Premium users, creating an additional source of income for artists and songwriters.
variety.com/2026/music/news/…
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Fredro retweeted
May 15
It is NOT "standard practice" for an artist, label, or DSP to withhold credits. If credits don't appear upon release, the decision is either intentional or negligence. Here are the credits for four projects released today, two major-label and two indie, to cover all bases.
May 15
You cant on one hand acknowledge that this isn't specifically a Drake issue and then on the other still primarily target him as responsible.
I know you know (or at least you do now) that this is standard practice in the music industry. Production creds. take a couple days.
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Fredro retweeted
Apr 25
Charlemagne on The Breakfast Club just called out critics of the #MichaelMovie saying he doesn’t want to hear about the allegations unless they’re going to tell the real story and honestly, I couldn’t agree more!
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Fredro retweeted
Apr 22
Explaining the Michael Jackson allegations (1993 & 2005) for dummies
1. DAD WANTED CASH
July 8: Evan tapes himself: "Give me $20 million or I destroy Michael."
→ Extortion.
2. KID SAID “NO” FIRST
July 9: Jordan alone with investigator: "Michael never touched me."
3. DAD FAKED DOCTOR LETTER
July 14: Lawyer feeds shrink a story → gets “maybe abuse” note.
→ Shrink never saw the kid.
4. KID FLIPS AFTER MONEY FAILS
Aug 4: Michael says no to $20M.
Aug 17: Jordan suddenly says “yes, abuse.”
Evan meets Michael during this period, reads the allegations to his face, and hugs him. Michael still rejects paying.
→ Too late, too fake.
5. COPS RAID – FIND ZILCH
Aug 27: Neverland 400 witnesses checked by end of investigation.
→ All kids: “Nothing happened.”
→ No photos, no proof.
6. STRIP SEARCH BOMBS
Dec: Cops take naked pics of Michael.
→ Doesn’t match Jordan’s drawing: color wrong, blotches wrong, not circumcised.
→ Only cops saw pics – hid them from the defense & refused to arrest him.
7. MICHAEL PAYS AFTER CASE FALLS APART
Jan 94:
- Jordan: $10-15M in locked trust (parents can’t touch).
- Dad: $1.5M.
- Mom: $1.5M.
→ Paper says “negligence” – NOT abuse.
→ Abuse claims dropped.
8. CASE DIES
1994: 400 witnesses, 2 grand juries.
→ Jurors: “No evidence.”
→ No charges. Case dropped.
9. DAD & SON FIGHT OVER CASH
2005: Dad beats son → restraining order.
2009: Dad kills himself, broke.
BOTTOM LINE:
Dad wanted $20M → got $1.5M.
Kid said no → then yes for cash.
Cops found nothing.
Strip search failed.
Insurance paid to end circus.
No guilty plea.
Case closed.
MICHAEL WAS INNOCENT.
It was a money scam.
The Arvizos met Michael in fall 2000. The sleepover referenced by Bashir took place that year. They met again in 2002 for the documentary and shortly after the broadcast. The Arvizos willingly defended Jackson 5-7 times to law enforcement during multiple investigations after the documentary and willingly traveled in and out of Neverland.
Between February 14–27, 2003, the Arvizo family was under investigation in California due to claims of potential abuse after the Martin Bashir interview. The case was closed after being ruled unfounded. From February 21 to March 2, Michael Jackson was in Miami, Florida, with his family. He returned home on March 2, stayed two days, then left Neverland for another week at the Beverly Hilton Hotel. He stayed at Neverland March 9–12. The Arvizo family permanently left the ranch and cut all contact on March 12.
The alleged abuse was claimed to have taken place February 14–27, later revised after Sneddon saw Jackson’s alibis to February 21–March 10. However, the abuse allegedly occurred only at Neverland Ranch in California. Michael was in Miami from February 21 to March 2 and away from the ranch again March 5–9.
Sneddon seized all financial records hoping for a paper trail to silence “victims” (failed), digital files hoping for illegal child material (failed). He opened a hotline begging for victims to come forward (nobody did). He allowed tabloid hearsay testimonies to be tried and retried from 1993 through June Chandler and attempted to get Jordan to testify. All of this failed, and they couldn’t provide any evidence across every possible sexual abuse or child endangerment charge.
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if you are a creative you need to adapt or just like give up and become an uber driver until everyone has a waymo. I know it’s not cool or classy to speak like this but i’m not gonna candy coat the future - it is what it is . sorry for bad new’s my purist . there will always need a human mind and touch because ai will never suffer from bipolar disorder and autism like me and other creative people 🤪
Apr 13
”You're not gonna win, there's no fighting AI”
Diplo's take on AI is spot on, and he's ahead of 99% of creatives, across all disciplines
> it's inevitable, and you're dumb if you don't use it
> it's a tool, just like many other things before it
> taste and references matter A LOT
amazing interview by @DanielSWall
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