I think my 4-day old (rebuilt) plasma directory is already generating thousands of dollars in lead value 👀
Was curious how many website visitors were actually turning into plasma leads, so I built this analytics dashboard.
It tracks a bunch of stuff, but mainly who completed a lead action, AKA:
• clicks ‘visit website’ on a listing
• calls the center’s phone number
• clicks gets directions
Quick napkin math.
Today 36 plasma donors made a lead action.
Cost per click for plasma is probably around $5-$10 (plasma centers run tons of Google ads).
So 36 x $5 CPC = $180 daily lead value
$180 x 30 days = $5,400 monthly lead value
But like, I’m not Google ads.
All my traffic is wayyyy higher intent so a $5 CPC seems low. Might be closer to $10-$20 CPC.
I could be generating like $10k-$20k a month in lead value which is kinda nutty.
All this to say: if I’m gonna sell featured listings, I’d probably want to charge $500/mo per center as a starting price
So far the data is proving that my directory is leading to new customer acquisition.
If I can pull this off, could be a nice little directory business!
Will be breaking down this site in a yt video tomorrow ✌️