Closed-loop household-based marketing platform that empowers businesses to identify, market, and measure to in-market audiences.
Joined January 2016
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Join us in welcoming Nayani Uppunutula to fullthrottle.ai®!
Nayani brings experience in AI, machine learning, Generative AI, and AWS-based platforms. She'll help develop intelligent, scalable solutions that power innovation across fullthrottle.ai®.
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Activate audio inside fullthrottle.ai® in the same workflow you use for CTV and display.
See how: fullthrottle.ai/adtech-media…
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You don't need more AdTech tools.
You need fewer vendor handoffs between an idea and a result.
Full stack breakdown consolidation framework → fullthrottle.ai/insights/adt…
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Digital = precise, limited reach.
TV = massive reach, no precision.
CTV gives you both and fullthrottle.ai® activates it as part of your full omnichannel strategy, not a standalone channel. New explainer video ↓
youtu.be/4pFtQ5h2STY?si=NF43…
fullthrottle.ai/adtech-media…
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Most audience numbers are bigger than they should be.
The difference between total audience and addressable audience impacts forecasting, targeting, and measurement.
Learn how to calculate your true addressability rate: fullthrottle.ai/insights/add…
Sanghita Majumder has joined fullthrottle.ai® as EVP of Customer Success.
With 18 years of experience, she'll lead our full post-sale org as we scale first-party data activation for agencies and automotive marketers nationwide.
Full announcement: bit.ly/4vriQSW
The funnel is harder to fill. Wasting what's already in it is no longer an option.
New partners, agency event takeaways, and the reads shaping smarter campaigns. The June newsletter is live: bit.ly/4fTX7OP
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In our latest article, Vice President of Agency Growth, Jason Dillon, shares why simplifying operational complexity is becoming one of the biggest competitive advantages for agencies moving forward.
Read the full article: fullthrottle.ai/insights/the…
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CTV can tell marketers where an ad appeared. Identity resolution helps them understand who engaged and what actions followed.
Our latest article explores how the convergence of CTV and identity is making audience targeting and measurement more actionable.
fullthrottle.ai/insights/the…
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Most customer journeys don't follow a straight line.
They're online, offline, and filled with countless touchpoint across devices along the way.
So how can marketers make sense of it all?
Watch the full video: youtube.com/watch?v=2lBtlrxc…
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Join us in welcoming Evan Garoutte as our new Sales Operations Admin!
With experience across RevOps, GTM systems, and sales process optimization, Evan will help strengthen the operational systems that support scalable growth.
Welcome, Evan!
#fullthrottleai #herewegrow
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Audio is a channel most agencies believe in and struggle to defend.
Our VP of Sales Hannah (Goodwin) Endres, on why attribution is the real problem and what changes when it’s solved. fullthrottle.ai/insights/aud…
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1 million impressions don't always mean the right audience engaged.
Audience intelligence helps marketers understand the behaviors, motivations, and intent signals behind performance, not just clicks.
Read the full insights: fullthrottle.ai/insights/aud…
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In fullthrottle.ai’s latest Partner Spotlight with TuneIn we discuss how streaming audio now reaches audiences across connected cars, smart speakers, mobile devices, and other screenless moments where attention is more intentional and less crowded.
youtu.be/X_JcLXmIKRw
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CTV impression: delivered. Completion rate: high.
Business outcome: unknown.
Go beyond delivery confirmation and understand the 15 CTV metrics that actually matter → fullthrottle.ai/insights/ctv…
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Find fullthrottle.ai® at Build a Better Agency
Meet Jason Dillon, Brian Hehir & Jessie Boudreau to see how agencies launch faster, retain clients longer & prove real results, without the extra lift.
Scale success, not headcount.
Book a demo: fullthrottle.ai/solutions/ag…
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Join us in welcoming Eric Fuller to fullthrottle.ai®!
With 20 years of leadership experience across enterprise media, software, and MarTech, Eric will help drive strategic growth and revenue expansion across key markets.
Welcome, Eric!
#fullthrottleai #herewegrow
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In high-consideration categories like home improvement, consistency across the household journey is what drives action. See how this contractor saw a 60% increase in quote page visits in just a few months with CTV SmartMail.
fullthrottle.ai/success-stor…
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Consumers move across mobile, desktop, streaming TV, and audio all day. Cross-device targeting helps marketers unify audiences, coordinate messaging, and improve cross-channel measurement across the customer journey.
Read The Full Article: fullthrottle.ai/insights/cro…
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Find fullthrottle.ai® at Mirren Live in New York, NY at 3 World Trade Center this week!
Meet Pete Kelso, Brian Hehir, and Rich Harrisson to see how agencies move faster, retain clients & prove real results, without extra manual work.
Book a demo: fullthrottle.ai/solutions/ag…
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