Five years ago, I replied to a tweet and it changed my life. "The web3 space needs better marketing — anyone want to start an agency?" A few anons said yes. Within a day we had set up a company, aligned on goals, and were off to the races. That was SHILLR. What we built together still amazes me: we helped 40 clients generate ~$100M in revenue, funded exhibitions for 1,000 artists, launched events, podcasts, art releases — and had the privilege of playing a small role in one of the most powerful creative, technological and cultural movements in history. Supporting rising creators, helping founders navigate the complexities of this industry, and getting to work alongside some of the most talented people I've ever met — the past five years has been one of the most rewarding experiences of my life. But all good things come to a close – and I wanted to share that my co-founders and I have decided to wind down SHILLR. The clearest lesson from all of it: the best marketing is authentically doing and being. That principle guided everything we built, and it's the one I'm carrying forward. I've taken time to reflect and be present with my family. Now I'm ready for what's next. There's nowhere I'd rather contribute than at the forefront of technology and culture — whether in a marketing, comms, or growth leadership role, at a fund, or in an advisory capacity. If you're building something that matters, let's talk. To everyone who was part of SHILLR — my co-founders, team, collaborators, clients, and this community at large — thank you. It was an absolute privilege 🫡

"Evil Biscuit on card nft 2, Destruction & Rebirth" by Peter Bauman @monkantony_tez with @bis__cut The artist on destroying and rebirthing trading cards 🃏 lerandom.art/editorial/evil-…🃏 Mentions: @Dri_Fella @MMifella @urmeinong @123yoshistory @sssluke1 @CreamyDreamy @solos_gallery @Yeche_Lange @vvvdotso @newmuseum @stripe @frazettagirls @artofmmignola @Todd_McFarlane

“I think I’m greedy, but I’m not greedy for money — I think that can be a burden — I’m greedy for an exciting life.” David Hockney, 1937-2026

GM WORLD COMPUTER

“My proceeds from the PayPal acquisition were $180 million. I put $100 million in SpaceX, $70m in Tesla, and $10m in Solar City. I had to borrow money for rent.” – Elon Musk

A few of my favourite @mnstr pulls so far Shuckle is an absolute vibe and the Mewtwo looks like it could have been in the @bis__cut drop

Pokemon x Game Boy

It’s been so cool seeing the response to this A huge thanks to everyone that took the time to read, reached out with opportunities or just to share their own experience & approach to navigating big changes I love it here, more writing soon 🫡

almost missed the deadline, but TBAM has been submitted to the @artblocks_io marfa artist application

was an absolute pleasure to experience SHILLR in all of its glory. really great recap here. excited for the next chapter for the homie funghi.

Succession, Entourage, Sopranos, Silicon Valley

I’ve spent the last few months reconnecting with myself and my life outside crypto and it’s been so wonderful and so affirming of the things that I really want - highly recommend

Legend

Fox News, TBPN, Market Bubble, MTS

Feels like a lot of us are in the middle of major transitions right now Thought I'd share the framework I'm using to move through my own