We deliver a real, human, emotional, immersive connection to work, by designing a more meaningful culture.

Joined September 2009
2,787 Photos and videos
The @nyknicks did more than win a basketball game yesterday. They reminded us what can happen when a group of people refuses to let the score determine the story. And in doing so, they reintroduced New York to itself. Good luck @spurs. You're gonna need it. bit.ly/4eieBSK
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Setbacks are temporary, standards are eternal. Be willing to destroy anything in your life that isn’t excellent. What this looks like in practice: bit.ly/3QgT1pv
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With the @FIFAWorldCup approaching, football fans (real football, sorry America) all over the world are already doing the math: If my team plays at 3am, will the boss let me come in late? If we make the quarterfinals, can I get to Dallas to see it in person? People are never going to choose a spreadsheet over the match. They never have. Leaders have a choice: spend the next month fighting for your employees' attention or use the world's biggest shared experience to bring your people closer together. bit.ly/4ukNU5B
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Ferrari's new blue EV is a great example of what happens when a legend forgets who it is. bit.ly/4xa58pd
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Every company has a Golden Goose. A culture. A mission. That weird little spark that makes people care. Then expansion shows up and puts the goose on the chopping block. Eric Ries new book explores why good companies slowly optimize themselves into oblivion, and what it takes to stop it. We unpacked these ideas in our latest blog: bit.ly/4wRbNUV
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On Memorial day, we remember those who fell serving our country, the ones who paid the ultimate price. It would be utterly psychopathic on a national scale if we didn’t. Why psychopathic? Find out in our latest blog: bit.ly/4e76fNN
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Everybody knows Alexander the Great. But do you know what gained him that title? It wasn’t that he conquered half the known world: bit.ly/4uXPw60
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We can’t always control a brand, an idea, a reality… but we can often have just as much influence by controlling the space around it: bit.ly/4wBWH5z
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“In God We Trust.” The Nike swoosh. “Make America Great Again.” These are some of the world's most powerful memes.  The tool of a meme is neutral, but the intent isn't. What's different now is the delivery system. With the invention of social media and the internet, anyone can spread a meme into people's pockets, literally. Russia and China figured this out. And now Iran.   For his newsletter, They Stand Corrected, @JoshLevs spoke with our CEO about how this new “memetic warfare” works: bit.ly/486OrQE Does it scare you? Excite you? How do we all feel about memes being used as modern propaganda machines?
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It’s tempting to ruthlessly cut anything that seems even remotely inefficient, anything that might slow us down. But before we do, it’s worth asking: What if one of those inefficiencies is actually our biggest advantage? What if the frills are the whole point? Full blog: bit.ly/4wA9iGm
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The whole resume industry is built to help candidates look correctly sized. The right keywords. The right gaps explained. The right shape for the role. Everyone optimizing to be the doll that fits. Ogilvy was not hiring dolls that fit. He was hiring people his managers found slightly alarming. People who were too much for the role on paper. bit.ly/4dyVmUF
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Happy 100th, Sir David. You’ve informed, educated, and entertained millions of us. Our worldviews are better because of your work. And thanks, Lord Reith, for believing something so passionately and instilling it so deeply that giants like David could stand on it. bit.ly/3RHoOjJ #gapingvoid
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CEO of @AnthropicAI @DarioAmodei spends almost half his time on culture, not tech. He's doing the modern day version of what French writer and aviator Antoine de Saint-Exupéry encouraged leaders to do: “If you want to build a ship, don't drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” bit.ly/49JvzYu
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Thanks to everyone who joined @rorysutherland and Jason Korman for their HR Alchemy session at @Gartner_inc’s Executive Summit. Remember: Culture isn’t built in all-hands meetings. And employees don’t change their behavior because HR said “pretty please.” Real change happens when people experience meaning, not management. If you’re looking for support on your culture change initiatives, our DMs are open.
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Most culture initiatives die somewhere between the kickoff deck and the employee survey. If you’re heading to @Gartner_inc’s Executive Summit tomorrow, catch @rorysutherland and our CEO Jason Korman breaking down how to instead make culture the most powerful management system in your organization.
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If one quote captured the spirit of the night, it’s this one: “Culture is to humans as software is to computers. It’s code. And once you see it, it will forever change how you lead.”
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