This last year I’ve fallen back in love with going to the cinema, but goodness me they don’t half drag out the ads. The big screen experience is great, but this small change could make it so much better.
My least favourite thing about choosing to go to the cinema for the big screen experience... are the long ads trying to sell me on going to the cinema for a big screen experience. Please, I am already here. I’m the literally the last person you need to sell. Now put the film on.