Visual Systems @roblox — previously @twitter @uenodotco

Joined July 2014
812 Photos and videos
9 Sep 2025
Ahhhhhhhhhhhhhh!!!
9 Sep 2025
Hi. My name is Halli. I'm the founder and CEO of Ueno. First of all, I want to say yes, @uenodotco is back. I'm kind of surprised myself. I wasn't really planning on it. I started Ueno in my apartment in Reykjavík, Iceland in 2014. And seven years later I sold it to Twitter for a lot of money. But it wasn't the money. That's maybe hard to believe but that wasn't the reason. Business was great, I didn't need money. I needed a new challenge. Ueno had grown over those seven years to multiple offices and over 100 people. We were working with the biggest brands in the world on some really exciting projects. But still, I felt like something was missing. I had been on the outside for a long time, working for companies to make something and then we’d hand it off to them to nurture and grow it. I wanted to be on the inside of a big company and see things through, to see them grow. I wanted a challenge and the biggest one I could find was Twitter. To help people make better connections, to find their communities, engage more earnestly. Things didn't turn out like I expected. But in hindsight that's not really what matters. We did some great work and I learned more than I could have imagined. About corporate ups and downs, and about my own ups and downs. I saw things you wouldn’t believe. And then suddenly I was free and I went and made some other things. I built a lot of wheelchair ramps, I built a restaurant and movie theater, a bank, a recording studio, a community for creative people. I started a podcast, released a visual album, acted in some movies. I did everything I always wanted to do. And it was great. But after four years away from Ueno it kept picking at me. This little itch. The feeling I get when someone comes with something that's just an idea and they want our help to see it become real. It feels like magic. Like alchemy. I missed that feeling. And so, yes, Ueno is back. Blammo!
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Gene Ross retweeted
8 Jul 2024
Our design industry is rapidly changing and so many people are about to be left behind. AI is going to destroy design careers. Use it as a tool for now, but sooner than you think, design careers as we know will never be the same. Some of them needed to go anyways, but it's going to take so many more. If you think that's false, you should hear about all the ways design has changed in my 20 year career. How many new design tools I had to learn. I was designing websites before there were iPhones. I was designing websites before we over complicated the process and needed teams of hundreds of people to make them. We already know change is coming. Change is constant. It's unwise to think otherwise. While some design leaders are embracing it, starting business around it, those that are not are getting further and further behind. And you won't notice it until it's too late. Then you'll rush to play catch up. Every website and product practically looks the same already. And we're ok with that. We're becoming ok with average looking stuff. We're ok with cookie cutter (it seems). It's proven. It works. It's fast. It's super easy to replicate. AI will only make it easier. The designers that can only replicate are going to be replicated themselves...by AI. Designers are so lost we're now on how to be creative, they result to exhausting everyone with motion everywhere possible to counteract the identical designs in an attempt to provide some level of uniqueness. We also have all these cliques in design now. The tool gurus. The Awwward chasers. The design founders. The design influencers. The UX-only club. The UI dreamers. The design reply guys here...and so many others. While we all use to be one, now everyone thinks they're better than the other but the only true king might soon be AI. So maybe, just maybe, we should all become one again? Stop fighting each other every day on this website and behind each others backs. No better time than now. AI is the new design leader. Even our design tools are attempting to take away majority of the process by designing for us. Sure, it's a tool to take advantage of now, but what happens next? We never wanted AI to design for us. We wanted AI to help us. Basically, use it to your advantage before it takes advantage of you. I fear for the average designer. That job is changing and that makes me sad. Design is the greatest job in the world. Especially when you're allowed to be creative with it. I'll never forget what one of my teachers told me in design school ages ago. They said, "Design is the best job in the world because I get to be creative all day." I've pursued my career with that mentality and I badly hope everyone reading this does too. We have our jobs now because these companies need profit. To get profit, they need design. To get design, they need us. But what happens when that changes? If you're early career or the average designer out there, maybe my advise right now is to master AI before it masters you? I don't know. But don't ignore it. And if you think I'm being fearful, dishonest, out of character, or whatever you want to call it - this is just me sharing my current thoughts just as I have done since 2009 here. If you hate it, feel free to unfollow and leave. This is my Twitter account. Not yours. If you're building a product with AI and want to quote to me with your shoulders held back and head high, cool. We're looking at you to teach how to shift the career of the next generation designers. Not just bulldozing for profit. I don't hate AI. I embrace it. I challenge it. It AIn't taking my job anytime soon and it won't yours if you learn to adapt when necessary.
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18 Dec 2023
After 3.75 years Covid has finally taken me out 😷
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9 Dec 2023
I might be biased but my kid is the fucking cutest
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Gene Ross retweeted
20 Sep 2023
Happy 99th bday to us @chopse @generosss 🥹🥹🥹
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16 Sep 2023
35 years young today 🎉
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12 Jul 2023
Crazy how life works. One life enters and another exits. Lost my dad this morning to a catastrophic brain aneurysm. I’ll miss you like crazy dad.
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29 Jun 2023
Baby June 🥰
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23 Jun 2023
My wife's pregnancy tracker app gives the wildest size comparisons
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2 Jun 2023
We're still looking!
11 May 2023
Come work with me! Feel free to DM me for any details or referrals! (Hybrid only) jobs.roblox.com/careers/job?…
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23 May 2023
So much fire coming from @MarcoCoppeto and @KeeneNiemack — the two most talented folks you'll ever work with!
Allow us to introduce ourselves. We are Times Two, a collaborative design practice based in New York and San Francisco. We shape brands through digital products and web experiences.
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Gene Ross retweeted
Some news! After a long Twitter hiatus, I'm happy to announce that I'm going full-time @theloversmag ✨ We're launching something new called Spaces, a more personal careers page for teams 👫 👉 spaces.loversmagazine.com/ Oh, and the landing page was built in @framer 💚💙❤️

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5 Apr 2023
Having a great babymoon with these two beautiful girls 💕
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15 Mar 2023
What are the best examples of UI sound design?
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7 Mar 2023
I just can’t wrap my mind around someone ever questioning @iamharaldur's work ethic and in the same sentence implying he embellishes his disability to his own advantage. Anyone that’s ever had the opportunity to work beside Halli knows he doesn’t make excuses and he doesn’t let anything hold him back. Elon lashing out this way just shows how threatened he feels and proves how weak/fragile he truly is.
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17 Feb 2023
FWIW ChatGPT thinks designers should name their layers
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17 Feb 2023
If there was a Venn diagram of people who think designers should code and people who think designers should name their layers it would be a circle and I’d be right in the middle of it.
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31 Jan 2023
Career update: I'll be joining @Roblox next week to help lead the visual systems team alongside the wonderful @davidnavarro! Stoked to make magic happen and keep some of the @uenodotco spirit alive 🖤🖤🖤
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30 Jan 2023
So I'm starting a new role on the 7th of February but lose healthcare coverage on the 1st. Is there any sort of short term gap insurance available or do I just need to roll the dice and hope my pregnant wife and I don't have any emergencies for 6 days?
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