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German Ramirez @gerramirez

Digital & Blockchain Pioneer. Chief Marketing Officer at Bitcoin Suisse. 30 years in strategy, marketing, branding & storytelling. Author & keynote speaker.

Joined December 2008
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German Ramirez@gerramirez
4 Dec 2019
I am proud & excited to share with you my #TEDxTalk. Yes, it is about #digital technologies, how they're changing our lives, what role #blockchain plays in all of it, and what are the key questions to ask yourself. Are you ready? @tedxlugano youtube.com/watch?v=fBIqQ_Ow…

The third and final digital revolution | German Ramirez | TEDxLugano

We are heading towards a society, and an economy of completely empo...

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The @BitcoinSuisseAG July 2025 Industry Rollup is out. Here's one snippet. 🌍 Ethereum’s next chapter: from DeFi playground to global financial infrastructure. ETH on-chain economy now rivals the GDP of small nations! 📩Sign up to read it all: ow.ly/Oyl230sOg2Q
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What the internet did for information, blockchain technology can do for value. That's @BitcoinSuisseAG CEO @AMajcen_BTCS sharing some simple but powerful alpha.
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1/ 🚨 Big shakeup in AI! Chinese startup DeepSeek just dropped R1, a model rivaling OpenAI, but at a fraction of the cost. 💥 Result? $1T wiped from Nasdaq & Nvidia’s stock tanking. Innovation is no longer just about resources; it’s about bold, smart moves. 🤖🌍
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2/ But here’s the catch: we don’t really know how AI works. Even the developers can’t explain it. When these systems make decisions in hiring, healthcare, or pricing, who’s accountable? Transparency & trust are more critical than ever. 🧐
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3/ I explore this in my latest blog: “AI faces a snag: nobody knows how it works. Is that a problem?” Dive in here: german-ramirez.com/blog/ai-f…
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1/ 🚀 How do you ensure #innovation in #branding without losing what makes your brand your brand? The key lies in balancing creative risks with brand consistency. Let’s explore! 🤔 #BrandStrategy 🧵
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2/ 🎨 Bold ideas can make campaigns memorable, but start by defining your brand's core pillars. What emotional anchors set you apart? Once you know these, experiment freely: just stay aligned!💡 #CreativeRisk 🧵
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3/ Take @volvocars: known for safety, they dared with the iconic Van Damme truck split ad. It was bold, yet perfectly reinforced their core value: reliability. 🛻 So, if an idea boosts your brand’s message, leap! 🚀 #Marketing #BrandValues
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🧵 1/ Leading a sustainable transformation isn't just about talking green — it's about walking the talk. In today's world, businesses must do more than just make promises. They need to align their #Purpose with actionable steps. 🌍 #Sustainability #Leadership #GreenBusiness
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4/ Sustainable transformation is not a quick fix or a trend. It's an ongoing journey that demands continuous efforts, adaptation, and genuine commitment. Leaders must remain focused on long-term impact. 🌱 #LongTermImpact #GreenTransformation
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5/ In summary: it’s time to move from green talk to green walk. Businesses that authentically commit to sustainability will not only thrive but will also lead the way for a more sustainable future. german-ramirez.com/blog/from… #Leadership #SustainableFuture #GreenBusiness
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Without tailoring your #Marketing, you're missing the chance to connect with your audience and show them they can be their true selves with your brand. Personalize, connect & watch your #brand value soar! 🚀💥 In your opinion: What’s the biggest risk of not personalizing it?👀
50% Losing connections😔
0% Too close t competitors🤖
50% Miss out on growth 📉
0% Others - Comment below👇
2 votes • Final results
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if you’re into performance and precision or magic and nostalgia, we got you.” 🏁✨ When you don’t tailor your marketing, you’re losing out on connecting with the real you. 🙅‍♀️🙅‍♂️ So, what's at stake? Only your brand’s soul! 😬 You’re missing the chance to show your audience 🧵
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they can truly be themselves with YOU. 💯 Don't let your brand be the one that’s “just another option”!🚀 PS: The pic shows me in best hands, preparing for a live stream production. Apparently, the real me isn't good enough and needs some work before stepping onto the stage.🤪😅
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Not personalizing your marketing? You're missing out on BIG opportunities.💸 🚨As a corporation and an individual.🚨 Let’s face it: people pick brands that speak to who they are. Think @BMW 🏎️ or @Disney 🏰 — these aren’t just companies, they’re a lifestyle. They say, “Hey, 🧵
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📝🆕 Fifth edition of "Tech & Humanity: a ❤️ story" is out! 🚀 Is @Google losing its #search dominance? 💡 #jobseekers tip: Taking unconventional paths works! UK designer Courtney Summer Myers’ bold “desperate” LinkedIn banner parody gained 400K reactions job offers. ⬇️
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🌐 Authenticity vs. #AI in #branding: As AI rises, so does the need for realness. YouTube now labels authentic content 👀! 🔥 @VictoriasSecret’s rebrand: From glamor to inclusivity - but it’s drawn criticism for inauthenticity. Lesson? 💬 Thoughts? 👋 german-ramirez.com/blog/tech…
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Aligning #brandmessaging can be challenging, but uniting #MarketingStrategy & #Product teams is🔑. A strong brand promise isn’t just words;It’s how your product/service meets both the conscious & unconscious needs of clients.🎯How do you foster collaboration between both teams?🤔
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