We are a strategy firm with an expertise in positioning companies for success.
Joined May 2012
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Thank you @abc7david from ABC7 Bay Area for having our founder and president, @andycunningham4, on to talk about the #FutureOfWork!
#Workplace #CompanyCulture
2 Feb 2021
Think it's just your co-workers who can see if you're paying attention or distracted during a video conference? #AI could be monitoring your engagement. The #workplace is changing. #abc7now
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It's no secret that the pandemic has forced marketers to adapt their strategies. The # 1 opportunity for expanding your online presence and marketing strategy this year shared by @neilpatel? Selflessly helping others.
To see the complete list, click bit.ly/2STglZp
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Through exploration of the Six Cs of positioning, you're able to identify your genuine differentiator & create a strategy to leverage it.
Want to know more about the Six Cs & how they apply to your business? Download this worksheet bit.ly/316wU8p for more!
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Adaptability is more than just a quick fix to get through the pandemic; it represents a new way of doing business. Check out 5 ways to adapt to win in our latest blog here: bit.ly/3838MIc
#adapt #essential #business #pandemic
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Who is your most important customer? Are you reaching them effectively?
Understanding your company's target market & target audience will help you develop the best possible marketing strategy. A miscommunication with your target market can cost you brand equity and lost revenue!
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When it comes to strategy, you have to see the forest as well as the trees. You must understand the end goal as well as the necessary steps to get you there. Strategy is about being a big picture thinker & a detail oriented executor at the same time.
That's the Cunningham Way.
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Who are you? Why do you matter as a business?
Once you understand who you are and why you matter, everything from positioning and branding to your entire business strategy becomes clearer.
Need help finding the answers? Check out Get to Aha! by Andy Cunningham to get started.
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Catch @iamspecialized CEO, Mike Sinyard, tomorrow, 10/20 at 10:50am EST/7:50am PST, on CNBC Squawk on the Street. Mike has a calling: pedal the planet forward. He wants to use the power of cycling to address mental illness and inspire others to realize its potential for healing.
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Here’s a marketing tip: When it comes to ensuring a message resonates with your audience, use the Rule of 7!
The principle behind the Rule of 7 is your audience must see or hear your marketing message 7 times before they will consider purchasing from you. #marketing #tip
How are you navigating these trying times? Establishing our unique purpose can help us know where to go and what to do to make progress. Understanding and leveraging your purpose keeps you agile in the face of ambiguity. Read more at: bit.ly/3crxqSW
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Transitioning from corner store to country wide, we worked with @PhilzCoffee to cement its culture, enhance and maintain the customer experience, and refine its position and brand to prepare for rapid growth. Read more about the engagement and Aha! at bit.ly/3i7i2N2
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If you serve your purpose in the best of times, it will serve you. And in the worst of times— such as a global pandemic— it may just save you. Check out our latest blog to read more on the importance of your purpose, especially when ambiguity prevails: bit.ly/3crxqSW
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As Larry Fink pointed out in his 2019 Letter to CEOs, purpose is the engine of long-term profitability. If you serve purpose in the best of times, it will serve you. And in the worst of times, such as today, it may save you.
How do you communicate your purpose? Let us know below
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What have you done on purpose lately? When it comes to solidifying your position in the market, your purpose plays a bigger role than you might think.
Does your company have a purpose statement? Drop it below!
#marketing #purpose #purposestatement #position
Most businesses make this one major mistake. They focus on branding before solidifying their position in the market. If your positioning in the market is wrong, any branding effort, even if creative or clever, is most likely doomed to fail. Learn more at bit.ly/362yUBZ
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Last month, we sent out our newsletter in support of #BlackLivesMatter. Our latest blog post captures the info and resources we shared on how to support the movement. Check it out: cunninghamcollective.com/blo…
Check out our latest blog post on how to follow a Mother's lead and create great customer experience — even in the face of an economic downpour: cunninghamcollective.com/blo…
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"Think of the most-buzzed-about #PR shops in Silicon Valley... you might think of @get2aha, the @OutCastAgency or @NectarPR. These are firms started by talent often from the client side, like @Apple PR veteran @andycunningham4 of Cunningham Collective" bit.ly/2Zn7Bxg
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get2aha retweeted
15 Jun 2020
I have a desire to have necessary and difficult conversations, but I don’t always know how to start them. David Harris helped and guided me. I hope this podcast helps others start those uncomfortable conversations that need to be had right now.
Listen at bit.ly/abitofoptimism
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Nonessential businesses are adjusting their #marketing and business strategies in an attempt to survive during this time. How? By putting the #customer first.
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