The global specialist in commerce media and shoppable marketing #MakeItShoppable
Joined October 2009
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Wondering what Adimo do? We're making marketing shoppable for clients all over the world. Find out what that means in our brand new video...
#adimo #shoppable #digitalmarketing
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CPG brands are still missing the mark in 2025! š© A 'shop now' CTA on an awareness campaign won't boost your ROAS or drive intent. Shoppable feeds can! We've outlined powerful ways to leverage them for better performance š ow.ly/1iKl50WpZNy
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CTV continues to grow, with media giants like Disney and NBCUniversal forming partnerships with retailers like Walmart and Instacart.
Read more about the rise of CTV here: marketingdive.com/news/upfroā¦ azon-ads/715365/
marketingdive.com/news/upfroā¦
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Retail media and commerce media are hot topics at the moment, but what is the difference between them? Knowing the difference is crucial for optimising advertising strategies.
Learn more: mytotalretail.com/article/isā¦
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Next week weāll be in Cannes discussing all things e-commerce. If you would like to learn more about Adimoās commerce media solutions, book a meeting with us here: bit.ly/3WQs5Od
Or if you prefer, reach out on email: cannes@adimo.co
#Cannes2024 #MakeItShoppable
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Donāt forget, weāre at #ShoptalkEurope this week for three days of chatting all things e-commerce. To learn more about Adimo and how we make marketing shoppable for the worldās biggest brands, book a meeting with us here: bit.ly/3yB7hQR
#shoptalkeurope #makeitshoppable
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2023 set a record for adspend in the UK, increasing by 6.1% to reach a total of $36.6 billion, according to figures from AA/Warc.
Read more: campaignlive.co.uk/article/aā¦
#adspend
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50% of internet users between 16-24 prefer searching for brands to shop with on social media. In 2024, social commerce sales are predicted to surpass $82.82 billion in the US alone.
Read IMFās report here: theinfluencermarketingfactorā¦
#socialcommerce #influencermarketing
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Commerce media is revolutionising the advertising landscape. By 2026, it will generate over $1.3 trillion of enterprise value.
Read more: mckinsey.com/capabilities/grā¦
#commercemedia
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Digital advertising hit a new record in 2023, in part fueled by the rapid growth of CTV. Along with CTV, 2023 saw audio advertising grow by 18.9%.
Read more: adweek.com/convergent-tv/digā¦
#CTV #marketing
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Publicis Commerce have released their trends report for 2024, with some invaluable insights on the ever-changing retail landscape.
Learn about the latest trends shaping the industry here:
publiciscommerce.com/insightā¦
#ShopTalk2024 #ecommerce #retailmedia
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Alcohol e-commerce sales in the US are on the rise, according to an article from the IWSR. The online share of US beer, cider & RTD sales is expected to double by 2027.
Read more: theiwsr.com/from-necessity-tā¦
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OOH revenue saw massive growth in 2023, surging by 10%, nearing pre-pandemic levels, according to new figures from Outsmart and PwC.
The OOH market delivered Ā£396m in revenue in Q4.
Read more: the-media-leader.com/ooh-marā¦
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Marketers should āfearlessly embrace AIā, according to an article by Ecommerce Times.
90% of marketers plan to increase their AI investment in 2024.
#ecommerce #ai
Read more: ecommercetimes.com/story/e-cā¦
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According to Insider Intelligence, e-commerce will be the driving force behind retail sales growth for 2024 and social commerce sales are expected to reach $82.82B.
#ecommerce #socialcommerce
Read more: insiderintelligence.com/contā¦
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If you're attending Digital Food and Beverage 2024, don't miss Lauren Windscheffel's appearance at the Driving Sales through Social Commerce panel at 1.35pm!
Joined by Alan Fawbert, Elorie Palmer, Natalia Kowalcyzk and Alex Smith.
#socialcommerce #digitalfoodandbeverage2024
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44% of marketers plan to raise their investment in creator content, with an average spending increase of 25%.
Read more about creator influence on the purchase funnel here: marketingdive.com/news/adverā¦
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We are proud to share that Adimo is currently live with over 1,250 retailers around the world. š
A massive thanks to our fantastic retailer team who made this achievement possible!
#ecommerce #shoppablemarketing #milestone
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With St Patrick's Day, the Womenās Six Nations & a summer full of sport on the way, thereās never been a better time to start weaving commerce media through your on-trade marketing efforts.
Take a look at our Guinness concept, that drives footfall to usersā local bars & pubs. āļø
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