The Real-Time Operating Layer for Supply Chain.
Joined March 2025
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- Followers 193
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8 Photos and videos
Pinned Tweet
Jun 1
Cross-border distribution in Europe is structurally harder than it was two years ago.
Not a temporary friction. The new baseline.
Here's what the smart operators are doing differently 🧵
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The first 30 minutes of a shift shouldn’t be spent figuring out what happened overnight.
Certin prepares the briefing before the next team logs in.
#Logistics #SupplyChain #Operations
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Jun 11
Most morning meetings are spent explaining yesterday.
The best depot managers focus on what could impact service today, what needs intervention now, and what decisions cannot wait.
The goal isn't to explain the past. It's to prevent what happens next.
#Logistics #SupplyChain
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Jun 10
The morning standup runs 45 minutes. Most of it rebuilding last night from WhatsApp threads and driver call logs.
By the time anyone talks about today, the first SLA risk is already a breach.
45 minutes reconstructing. Or 5 minutes directing.
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Jun 8
The morning ops standup is not the problem. It is the evidence of the problem.
When a 30-minute meeting spends 24 of those minutes reconstructing what happened yesterday, the team is not undisciplined.
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Jun 8
The operation has no system capable of telling the team what is at risk today. So they do the only thing available to them. They account for the past and hope the present takes care of itself. That hope is expensive. And it compounds.
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Jun 8
Most mid-sized operations run their standup on data that was already hours old when the shift began. By 11am, the windows to act have already closed.
Full breakdown 👇
[linkedin.com/pulse/why-your-…
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Jun 5
Software integration is one of the slowest parts of running an operation.
Sometimes the system that's supposed to fix the problem creates a new one.
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Jun 5
Six months of meetings, IT tickets, and process changes before anything actually works.
Some operators are doing it differently. Connecting to what already exists. Old systems, new ones, spreadsheets, group chats.
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Jun 5
Use what's there, not what should be there.
A Dutch distributor proved it this month. Days, not months.
[getcertin.ai]
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Jun 3
When a package loses traceability, most companies focus on the value of the shipment.
The bigger cost is often the investigation itself: hours spent piecing together information that already exists across the operation.
That's the cost most operators never measure.
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Jun 2
The stack isn't the problem. What's missing is the brain.
Why mid-sized distributors keep falling through the WMS and TMS vendor gap 🧵
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Jun 2
Most distributors have the systems. TMS, WMS, ERP, carrier integrations.
What's missing is the layer above that reads all of it together, detects risk 4 hours before SLA breach, and routes the alert to the person who can act.
Not a dashboard. An operational brain.
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Jun 2
The cost of waiting for the vendor roadmap isn't theoretical. It's penalty invoices, disputed claims, and deteriorating client relationships.
Full breakdown 👇
[substack.com/home/post/p-200…]
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Jun 1
Cross-border distribution in Europe is structurally harder than it was two years ago.
Not a temporary friction. The new baseline.
Here's what the smart operators are doing differently 🧵
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208
Jun 1
What separates managed delays from penalty events?
Usually 4 hours.
Catching a developing customs hold 4 hours early vs 4 hours late changes the outcome completely.
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Jun 1
Full breakdown on what's changed, why now, and the execution layer behind the three adjustments:[linkedin.com/posts/cross-bor…] Or follow @getcertin for more on how operators are running execution in real time.
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Feb 16
Every customer escalation has a timestamp.
1. The moment the issue happened.
2. And the moment leadership found out.
The gap between those two moments is where margins disappear.
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Feb 16
The most dangerous moment in operations isn’t the failure.
It’s the sentence:
“Has anyone looked into this?”
That’s the exact moment everyone realizes the data existed… but no one owned the signal.
Most escalations are ownership gaps disguised as surprises.
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