I’m always amazed on how people ask, “How do you build followers and an audience like you and Digsy Andrew? You have 17,000 followers on Twitter and over 12K on LinkedIn???”
It doesn’t happen organically, I can tell you that. I don’t believe and don’t subscribe to leaving it to the winds to command my destiny. I want to identify a button I can press and pour kerosene on it.
It’s simple. Give, give, get.
When it comes to growing an audience, it’s simple. Become their audience first.
Want more followers/audience. Learn that for every 10 people you follow, 4 follow you back.
So if I’m an investment broker and want to grow my audience, I spent 80% of my day following people and 20% creating and publishing content.
If I’m an investment broker, I can steal from my competitors, I can look up who’s following CREXi, LoopNet, Marcus & Millichap, Northmarq, etc and follow everyone that follows them. At the end of the week I could have 60-250 new followers.
Then they get my content, and rinse and repeat. I obsviously don’t do that myself. I have my virtual assistant doing that.
Here’s how:
getdigsy.com/virtual-assista…