A startup spent $1.8M on a domain. Most of its seed funding. Before it built anything.
Most founders read that and think they'd never do the same.
Most founders are wrong. 🧵
The fix is three filters:
→ Credibility: Does it sound legit in 5 seconds?
→ Availability: Can you own it? (.com, handles, trademark, app stores)
→ Scale: Will it still fit after your pivot? Every name needs to pass all three.
Most investors decide before your pitch starts.
Before the deck. Before the intro.
They Google your company name the moment they get the invite. What shows up shapes the meeting before it begins.
Your domain answers “is this real?” first.
Umari Ali built an AI-powered website builder on reniwn.com.
His own words: "Poor name, can't be branded or remembered."
He knew from day one. He shipped anyway. For two years.
Then he switched to WE.inc. $250.
Two letters. A dot. Three more.
Nothing about the product changed. But the way people responded to it did, starting with the first impression.
👉 Read the full story here:
my.inc/blog/https-www-my-inc…
That’s why you should think about your domain earlier than you think.
When should founders actually buy it?
We broke it down.👇
my.inc/blog/should-you-buy-y…