Our SDR team 3x'd meetings booked in a quarter. And we'll tell you how, no, you don't have to comment PLAYBOOK 😜 The complete, ungated guide to automating your SDR workflow is here > hockeystack.com/resources/pl…

The buyer's journey is twisted and you know it 🤘 And untangling it so you can understand what channels or content have the most impact is an impossible job without the right measurement tools. "HockeyStack gave us one connected buyer journey that we could see, which gave us the ability to look at our data on multiple attribution models and to really make budgeting decisions at different levels.” ☝ that's how Na'im, the Director of all things Marketing Analytics at Dice fixed the problem for his team. Full case study below. hockeystack.com/case-studies…

How can you tell if that 50k (or 500k) tradeshow booth and 80 hours of prep time was worth it? Events are notoriously hard to measure... unless you can look at these spikes in activity over the long term, tie them to pipeline and view them through multiple measurement lenses. Multi-touch attribution is just the start, lift and journey views round out the full event picture 🤌 Link to full template in comments below.