The automotive retail industry’s most advanced AI Operating System

Joined June 2015
924 Photos and videos
Jun 12
There's a goldmine sitting in every dealership's database. Customers due for service, ready to buy their next car, waiting to be re-engaged. Most of that revenue is already there. It just needs someone — or something — to go get it. Impel’s Senior VP of Operations, Britt DeJohn, breaks down how the smartest dealers are capturing it, live on Car Dealership Guy's Daily Dealer Live. The back door to retention and the next sale, and how to win it. 📺 Monday, 1 PM ET Streaming on: LinkedIn: linkedin.pulse.ly/qhwveccerv X: x.pulse.ly/i9afxaklqe YouTube: youtube.pulse.ly/ynejwjk0ys Instagram: instagram.pulse.ly/yaozccymz… #ImpelAI #AutomotiveAI #AutomotiveRetail
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Jun 10
Devin Daly is taking the stage at the CBT News Auto Leadership Summit on June 16th, and pricing transparency is on the agenda. Ahead of the event, Impel's Co-Founder and CEO sat down with Jim Fitzpatrick on Inside Automotive for a preview. Here's the shift he unpacks: information asymmetry is fading fast. Gen AI put every price in the customer's pocket. So the dealers who win won't be the ones fighting transparency. They'll be the ones embracing it. As Devin puts it: "When a regulator says 'show me,' that's a feature, not a risk." Watch the Full Interview: cbtnews.pulse.ly/hinhiror92 Register for the CBT News Automotive Leadership Summit: cbtnews.pulse.ly/uep0rniacc #ImpelAI #AutomotiveAI #AutomotiveRetail
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The FTC isn't slowing down. Pricing transparency, advertising practices, consumer protection — the rules are tightening, and the dealers treating compliance as a paperwork problem are the most exposed. That's why we're proud to be the Platinum Sponsor of the CBT News Auto Leadership Summit: Fair Pricing and Compliance happening on June 16, 2026 in Washington, DC. Impel Co-Founder & CEO Devin Daly joins a panel on AI, digital retailing, and pricing transparency before closing out the day with Jim Fitzpatrick of CBT News and John Fitzpatrick of Force Marketing. One day. Industry leaders, legal experts, and policymakers including U.S. Senator Bernie Moreno. The conversations the showroom floor can't afford to miss. Register Here: cbtnews.pulse.ly/jhalgqutq4 #AutomotiveRetail #AutomotiveAI #ImpelAI
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Nearly half of RV leads arrive after you close. But the real problem isn't just after hours — it's any moment your team can't respond instantly. A shopper spends months researching floorplans, finally finds the right one, and submits an inquiry. That's peak intent. Whether it's 9:45pm or 2pm on a busy Saturday, they're not waiting. They're moving to whoever responds first. Impel Sales AI responds the moment a lead arrives — 24/7, weekdays and weekends — with a humanlike conversation tailored to the specific RV they asked about. It qualifies, follows up, and books walk-through appointments so your team can focus on closing, not chasing. See What Sales AI Can Do → impel.pulse.ly/9awvlptfpj #RVDealers #SalesAI #RVIndustry
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97 dealer groups received FTC warning letters in March 2026. A lot of the industry thought the scrutiny ended in January 2025. It didn't. Impel Co-Founder and CEO Devin Daly sat down with Jim Fitzpatrick on CBT News’ Inside Automotive to break down what's really happening with pricing transparency, where compliance risk now lives, and why the first pricing conversation isn't happening on your lot anymore. His take: the pressure isn't off, and it isn't just a dealership problem. Watch the full conversation: impel.pulse.ly/v7unjfrq9e #ImpelAI #AutomotiveAI #AutomotiveRetail
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Most marine dealers know their inventory looks better in person than it does online. Flat photos. Bad lighting. Angles that don't do the unit justice. It's not that the boat isn't impressive — it's that the VDP doesn't bring it to life online. Impel's 360° WalkArounds give every unit the kind of online presence that matches what buyers see when they walk through your door. Professional-quality images and close-ups that build confidence before a buyer ever contacts you. Your inventory is irresistible. Now your VDPs can prove it. See It In Action: impel.pulse.ly/g3ivqjghji #MarineDealer #MarineRetail #BoatSales
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Someone is on your listing right now. They have a question about the floorplan, tow weight, or financing. If they don't get an answer in seconds, they're gone. RV buyers aren't waiting until your store opens. They're moving to whoever answers first. Impel Chat AI responds instantly with humanlike, inventory-specific answers that keep shoppers engaged and books them for a showroom appointment — 24/7. See How Chat AI Works →impel.pulse.ly/ruknctdzct #RVDealers #ChatAI #RVIndustry
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Capital Automotive Group needed to scale without adding headcount. With Impel, their BDRs stopped chasing cold leads and started closing more of the right ones. This is what AI working with your team looks like. Full case study here: impel.pulse.ly/dupexo4rd6 #AutomotiveAI #ImpelAI #SalesAI
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Still responding to leads the same way you were five years ago? Shoppers have changed. VinVision AI delivers a concierge first impression the moment a lead comes in. A personalized AI Avatar video from their sales rep. And a custom-built digital showcase built around the exact vehicle the shopper asked about — with the Carfax, window sticker, and Feature Highlights to back it up. Your lead response is your first impression. Make it one worth remembering. Upgrade Your Lead Response 🔗 impel.pulse.ly/zhetd8xufc #VinVisionAI #AutomotiveRetail #LeadResponse
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Everyone knows the gold standard lead response. A personalized video from the assigned rep. The exact vehicle. The shopper's name. Delivered instantly. Nobody's delivering it consistently. When the floor gets busy, it's the first “best practice” to go. Stretched teams cut corners. Process drifts. And high-intent shoppers move on to whoever shows up best. VinVision AI puts the gold standard on autopilot. Every lead. Every VIN. Zero process drift. Zero off days. Win the First Impression 🔗 impel.pulse.ly/cb85hxktz2 #AutomotiveAI #LeadConversion #DriveTheFuture
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The marine dealers winning online right now aren't doing anything complicated. They're just showing up better than everyone else with VDPs that let buyers explore every unit before they ever visit. 86% of marine buyers research online before they ever contact a dealer. The experience they have on your VDP determines whether they reach out to you or someone else. The gap between dealers who have made the shift and those who haven't grows every week. See What’s Possible: impel.pulse.ly/jyafoa6knl #MarineIndustry #MarineDealer #BoatSales
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May 29
Big news: more AI agents, less line items for Ford Dealers and Lincoln Retailers. All four of Impel’s AI solutions — Sales AI, Chat AI, Service AI, and Voice AI — are now 100% co-op eligible through the Impel-FordDirect partnership. The industry’s most humanlike AI conversations. Qualified leads, booked sales and service appointments, service outreach, captured calls, 24/7. Reimbursed by the OEM. See What's New → impel.pulse.ly/knmhtsvx4f #Automotive #AI #FordDirect #Impel
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May 28
A shopper just submitted similar inquiries to multiple dealerships. They're comparing responses right now. One dealer sends a generic auto-reply. Another takes four hours to respond. A third never follows up at all. And then there's the dealer using VinVision AI. With every first lead response, a Gen-AI avatar modeled after the assigned sales rep greets that shopper by name and walks them through their exact VIN. Not a template. Not a copy-paste reply. Just a concierge-level welcome video and a custom-built dossier with 360° WalkArounds and more for every shopper. One of those dealers is making a first impression worth remembering. The other three are wondering what happened. Roll Out the Red Carpet for Every Lead 🔗 impel.pulse.ly/pfhidlhn59 #AutomotiveRetail #LeadResponse #VinVisionAI
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May 27
Your RV and a competitor's. Same floorplan. Similar price. Totally different listing. Theirs has a 360° interactive spin, a studio background, an embedded feature showcase, and a virtual walkthrough of the interior. Yours has three static photos from the back lot. RV buyers arrive at your website already knowing the floorplan they want. The only question is whether your digital showroom is good enough to keep them. Impel's Merchandising AI gives every RV a professional-grade listing automatically. Anyone on your team can capture professional-quality walkarounds and images in under 10 minutes — and they’re live on your site in under 15. In a study across 12 Blue Compass RV locations, listings with 360° WalkArounds drove 6x more purchase-ready actions than photo-only listings. See It in Action → impel.pulse.ly/fnkl6jwvdf
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May 26
What does a VinVision AI lead response actually look like? A personalized Gen-AI avatar video greets the shopper by name and explains key highlights of their VIN of interest. A customized landing page showcases the vehicle and provides a Carfax report, the window sticker, interactive Feature Highlights, and more — all in one place. A VIP response to every shopper with zero staff effort. Zero production. Zero process drift. No scavenger hunt. 100% consistent and 24/7. It's not a lead response. It's a VIP welcome. See the VIP Welcome in Action 🔗 impel.pulse.ly/2zogi4l8j9 #VinVisionAI #AutomotiveAI #DigitalRetailing
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May 25
If you've been putting off 360° WalkArounds because it sounds complicated, here's what it actually looks like. One team member. One guided mobile app. One lap around the unit. Step-by-step close-ups. One interior panoramic view. Captured in under 10 minutes. The guided process keeps quality consistent every time. And once it's live, it works for you around the clock. No production crew. No excuses. See How Easy It Is: impel.pulse.ly/jdgm8pnb6u #MarineRetail #BoatSales #MerchandisingAI
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May 22
AI isn’t replacing your sales team. It’s giving them their time back. Your team is great at closing. They shouldn’t be chasing cold leads, typing templated follow-ups, and answering the same basic questions on repeat. Impel Sales AI handles the grind: instant responses, intelligent follow-up, appointment booking. Your team focuses on the conversations that actually move the needle. Less time on low-value tasks. More time on high-intent buyers. Same team. Next level. Book a demo to see how Sales AI works alongside your team. Book a demo → impel.pulse.ly/pgxrjliyn9 #PowerSports #SalesAI #DealerOperations
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May 21
"Something doesn't have to be broken to make it better. With AI, it's not if. It's how fast." That's Becky Schuessler, Business Development Director at Walters Auto Group, where she oversees BDC operations across six rooftops covering Porsche, Mercedes-Benz, Audi, and Sprinter. She's not theorizing. Her BDC went from 200 leads per rep to 400. Impel has handled 107,000 leads for them. 600,000 messages sent. Same headcount. The full conversation with Becky, Art Dessein (Impel), and Sam D'Arc (Zeigler Auto Group) on the Car Dealership Guy Industry Spotlight is live. Stream it now. Youtube: youtube.pulse.ly/slbbau0utn Apple Podcasts: apple.pulse.ly/npezozowvi Spotify: spotify.pulse.ly/jqygoflxzn
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May 21
Speed isn't the problem anymore. Dealers solved that years ago. Leads bounce because the response is generic, impersonal, and indistinguishable from every other AI reply in their inbox. Impel just changed the equation. Next-Gen Sales AI with VinVision AI combines autonomous lead management with personalized AI-generated video for the first time in automotive. Every lead gets worked immediately. Every first response includes a hyper-realistic AI avatar video from the assigned rep and a digital dossier built around the exact vehicle the shopper asked about. Psychological intelligence reads tone, intent, and sentiment, then adapts in real time. Fully customizable. Fully integrated. Industry first. Early dealer results: 150% lift in engagement. 40% more showroom appointments. Up to 300% more AI-set appointments. Conventional, text-only AI just got put on notice. 🔗 Read the News: impel.pulse.ly/5a9kwkdwkk
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May 20
200 leads. That's the ceiling for a luxury BDC rep before follow-up starts slipping and overnight inquiries fall through the cracks. Walters Auto Group blew past it. This Thursday, hear how their BDC went from managing 200 leads per rep to 400 — and how, in the two years since launching with Impel, the team has handled 107,000 leads and 600,000 messages without adding a single seat. You don’t want to miss Becky Schuessler (Walters Auto Group), Art Dessein (Impel), and Sam D'Arc (Zeigler Auto Group) get into it on the [tag]Car Dealership Guy Industry Spotlight. The podcast drops on May 21st. 👀
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