The AI-powered programmatic direct mail platform built for DTC and omnichannel brands. #FightCAC
Joined August 2018
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- Followers 1,867
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376 Photos and videos
Jun 9
ShopDrops™ just got way, way, way smarter.
And it already was pretty darn smart…
Four Sigmatic ran a ShopDrops campaign in Texas and saw a 57% bump in sales velocity.
But we’re never satisfied.
We had to supercharge it. 🧵
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Jun 9
We now overlay our proprietary AcquisitionAI model directly onto the map of every retail location you sell in. So instead of mailing everyone near a store… You mail high-propensity buyers who actually shop there.
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Jun 9
* Toggle stores on/off
* Filter to locations with 10,000 qualified prospects within 5 miles
* Sort by volume or audience quality
* Optimize your strategy BEFORE you send anything
You’ll be sending mail to the exact prospects most likely to buy.
Meta for mail is now in stores.
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Jun 8
Every performance marketer has run a Meta lookalike.
Now imagine the same mechanic, BUT….
The output is a postcard in someone's mailbox instead of an ad.
That's AcquisitionAI, our proprietary lookalike builder, and why we’re “Meta for mail.”
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Jun 8
AcquisitionAI IDs and dynamically fires off mailers to prospects most like your VIPs.
Familiar math, new channel.
Why this matters:
Millions of brands are at the mercy of Meta’s algorithm, privacy updates, and fluctuating CPMs.
Meanwhile…
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Jun 8
AcquisitionAI is a predictable net-new revenue engine and the cost to send direct mail is a stable cost.
Our targeting holds up while the platforms keep changing the rules.
It’s an entirely new ad channel.
On top of the USPS.
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Jun 5
How to drive more Prime Day revenue:
1) Send direct mail.
2) Wait.
3) Yes, it’s that easy.
Once you connect Amazon Seller Central to PostPilot, you can run dedicated Prime Day campaigns to drive even more revenue.
Which you can track in the PostPilot app.
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Jun 4
Hummingbirds are the only birds that can fly backwards.
Relatedly, we’re joining the best brains in the biz to talk about building incredible customer journeys.
Free webinar on 6/11 at 2pm.
You’ll learn how to: 🧵
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Jun 4
1) Reduce friction across the customer journey
2) Increase retention and customer lifetime value
3) Align CX, marketing, loyalty, and subscriptions
4) Create seamless experiences customers actually remember
5) Turn disconnected touchpoints into revenue-driving moments
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Jun 4
Brands that put wins like those together quarter after quarter are brands that become household names.
So become one.
RSVP HERE:
dtcx.events/dtcxultimateshop…
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Jun 1
Meta and TikTok retargeting only reach the visitors their pixels still see.
SiteMatch reaches everyone else.
SiteMatch identifies those anonymous visitors and mails them a postcard, no email or login required.
How brands stack them successfully: 🧵
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Jun 1
→ Run Meta and TikTok against the in-session and 1-3 day window, where their pixels are strongest
→ Fire SiteMatch postcards 5-7 days later, after the digital window decays
→ Filter SiteMatch by Pages Visited and Time Spent on Site so mail goes to the highest-intent browsers
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Jun 1
→ Match offer and creative across channels so the postcard reinforces the ad
→ Bake in a holdout so you measure real incremental lift
Gozney, Caddis, and Peak Saunas are already doing it.
The visitors your pixels lose still go home, and that's where mail meets them.
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May 29
PostPilot Halo shows the Amazon results your direct mail has been driving all along.
So when you drop a mailer and your customers shop on Amazon, you'll see it.
Speaking of….
Prime Day's coming in hot.
Make sure your mail gets credit for everywhere it lands.
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May 28
Power Planter 🤝 Opensend 🤝 ECD Digital Strategy 🤝 PostPilot = Incredible Results.
ECD Digital layered PostPilot on Opensend identity data to reach non-converting site visitors…
And convert them through every channel.
And the numbers are incredible. 🧵
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May 28
→ 22k resolved identities
→ 63.5k in placed order value
→ 43.62% OR across identified segments
Extraordinary identity data (thanks to Opensend) powers some extraordinary results across a multi-channel execution.
Read it all here: opensend.com/case-studies/po…
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May 27
PostPilot’ events are now INSIDE Klaviyo. Right alongside email and SMS.
That means every postcard, handwritten note, trifold, and catalog lands in profiles.
Same view, same place your team already lives.
This a level of visibility utterly unique in direct mail space.
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May 27
And you can get it set up today.
Book fifteen with a PostPilot direct mail expert 👇
postpilot.com/meet
We'll do the re-auth, flip the toggle, and confirm you're getting events in Klaviyo before the call ends.
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May 27
Build a moat that holds when BFCM hits.
You don't have to learn it the hard way.
Come learn from some of the smartest brains in DTC at "The Year of the Omnichannel Moat," a summit on running full-funnel, omnichannel tests over the summer to set yourself up for a GREAT BFCM/Q4.
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May 27
Co-hosted by PostPilot and @Klaviyo, feat. Zach Scheimer from @criquetshirts, Natalie Shaddick from @mizzenandmain, Ren Fuller-Wasserman from @hellotushy, and our friends at @Digioh, Brij, @getoutersignal , GR0, and @Tinuiti.
RSVP 👇
postpilot.registration.goldc…
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