The no-nonsense multi-channel customer engagement platform for product-led teams. Check out getvero.com.
Joined September 2011
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Automation is powerful and it therefore needs to be done respectfully. A good way to think about automations is "would I do this in person? One-to-one?"
Our founder lays out a framework for making your automations feel personal and respectful. Read more: getvero.com/resources/market…
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Updates September 2025. Our number one goal for 2025 is to make Vero 2.0 fully backwards compatible. Big progress. Brand new Profiles, Journeys, Webhooks and a raft of usability fixes and reliability improvements across both Vero 1.0 and 2.0.
Read more: getvero.com/resources/produc…
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What if your brand marketing didn’t just sell features, but a worldview? That's where software and tech companies often miss a trick. Apple, Mailchimp, Lemonade, Peloton and Stripe show how storytelling give you loyal customers. Read more : getvero.com/resources/brand-…
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We just released Profiles in Vero 2.0. This replaces the old Subscriptions page (and will soon replace Customers in Vero 1.0), combining the rich data access of Vero 1.0 with a cleaner, more powerful UI.
Read more: feedback.getvero.com/changel…
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Customers don’t live in neat funnels. They can be in a free trial, blog subscribers, and at an event.
Which message to send first? Use a “next-best action” framework:
• Left-to-right: first segment
• Top-to-bottom: highest-value message
• No repeats
getvero.com/resources/a-syst…
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Marketing ≠ grift. We came up with five principles that we use when marketing at Vero:
1. Clarity, not obscurity
2. Long-term trust > short-term wins
3. Show, don’t hype
4. Don’t manipulate fear
5. Respect attention
Read why: getvero.com/resources/stop-g…
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Today we've released an overhaul of our webhooks functionality. Smoother UX and more beautiful UI make it easy to add webhooks and export your send, delivery, open, click, conversion other data to your system or data warehouse. Check out the new version: help.getvero.com/vero-2/arti…
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The first version of Journeys 2.0 is live 🚀! Journeys 2.0 is a new, built from the ground-up version that we'll be releasing fully late this year. Today we release Phase 0. Switch to Vero 2.0 and check it out: help.getvero.com/vero-2/arti…. Or start a trial: app.getvero.com/signup
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The CDP space is noisy🚨.
But, if you understand why CDPs were created you’ll make better choices. We unpack the history of CDPs, from early tools to today's data infrastructure layer, and why the best CDP for you depends on the problems you’re solving.
getvero.com/resources/choosi…
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Why do so many marketers hate their customer engagement platform? 😩
In big part because platforms overpromise and underdeliver.
In this post, we dig into why this happens, and how to choose a CEP that actually helps your team move faster, not slower.
getvero.com/resources/why-ev…
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Hot-damn we get some good feedback on our customer support! And we're super proud of it. So proud, we created a new support page to share some of the kind things our customers have said: getvero.com/support/. Our model: a support team that knows our products and help directly.
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Monitoring campaign performance is simpler than ever with Vero's new "Insights" and "Activity" tabs. Using the new "Activity" tab you can see click data, historical engagement metrics and relevant profile-level logs without navigating away from your campaign or digging around!
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Find our BRAND NEW, totally rebuilt Javascript Tracking SDK on NPM: npmjs.com/package/@getvero/t…. Built from scratch, this SDK is a big step up, modernising our earlier library. Learn more via our Developer Guide: developers.getvero.com/#sdks or Github github.com/getvero/tracking.…
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1/ From today you can ETL (extract, transform, load) data TO your Snowflake, Redshift, BigQuery or other data warehouse. Build custom reports, enrich with data from other sources across your organization and get a better understanding of your multi-channel messaging performance.
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Introducing "quiet hours" for SMS messages. Vero now automatically checks each recipients' local time and prevents non-transactional SMS messages from being sent during restricted hours. Whether you’re marketing in one country or many, stay compliant: help.getvero.com/vero-2/arti…
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1/ Say hello to Data Feeds (formerly “Fusion” and “external attributes”) in Vero 2.0! Marketers can now add API data feeds and use those feeds to personalize multi-channel campaigns. Use product recommendation, inventory, reporting, mapping and other APIs to enhance campaigns.
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2/ This release comes with a big update: feeds now live at the account level, meaning you can create a feed once and use it in multiple campaigns for better organization and easier maintenance.Learn how to setup data feeds here: buff.ly/3CSWyDZ
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