Sponsors don't want impressions anymore. They want proof someone actually engaged. Your sponsorship portfolio is competing with a $500 Google campaign for the same CFO's attention. The Google campaign has receipts. Do you?

Fanatics processed 40 million transactions last year. Revenue hit $8.1 billion. But the interesting part isn't revenue. They launched FanGraph. A unified data layer across 100 million customers. They know which fans buy jerseys every August. Who orders two sizes. Which zip codes over-index on premium items. You get a purchase order and a check.

Every piece of merch your team sells goes dark the moment it leaves the counter. What if it didn't?

Every piece of merch your team sells goes dark the moment it leaves the counter. What if it didn't?

The $200M stadium upgrade paradox: teams invest in corporate suites while ignoring the fan in section 301 who shows up every single game.

Sarah manages brand partnerships for a CPG company. Three years sponsoring the same team. Every renewal, same conversation. Same deck. Logos on the LED board. "Estimated impressions: 2.4 million." Her CMO always asks: "What did we actually get for this?" This year was different. Tuesday morning. Laptop open. Sponsor portal. One page. 6,200 fans tapped their gear over the weekend. 1,847 saw her brand's activation. 312 clicked through. 89 redeemed at a store within 48 hours. She screenshotted it. Pasted it into an email. Subject line: "Here's your proof." Three months of renewal anxiety. Gone in one email. This is what Vonga makes possible.

Sarah manages brand partnerships for a CPG company. Three years sponsoring the same team. Every renewal, same conversation. Same deck. Logos on the LED board. "Estimated impressions: 2.4 million." Her CMO always asks: "What did we actually get for this?" This year was different. Tuesday morning. Laptop open. Sponsor portal. One page. 6,200 fans tapped their gear over the weekend. 1,847 saw her brand's activation. 312 clicked through. 89 redeemed at a store within 48 hours. She screenshotted it. Pasted it into an email. Subject line: "Here's your proof." Three months of renewal anxiety. Gone in one email. This is what Vonga makes possible.

Teams gave away 50 million promotional items last season. How many generated a single data point after fans left the stadium? Zero.

Teams gave away 50 million promotional items last season. How many generated a single data point after fans left the stadium? Zero.

David takes his son to the game every Saturday. Same seats. Section 301. Last month, he bought a $32 hat from the merch stand. Didn't think anything of it. In the third quarter, his son said "Dad, tap your phone to your hat." A screen popped up. Player stats. A trivia question. His son got it right. Then a leaderboard. They were ranked 12th in the stadium. By halftime they'd climbed to 4th. His son was locked in. Not scrolling Instagram. Locked into the game. Then the notification: "You've been upgraded to the 50 yard line for the second half." The hat cost $32. The memory is priceless. And the team now knows David shows up every Saturday, sits in 301, and engages more than 94% of fans in the building. This is what Vonga makes possible.