Did you know SpaceX has a rideshare program where you can put a 50kg satellite into sun-synchronous orbit for $350k? spacex.com/rideshare

Instead of wrestling with rigid settings, you can now simply describe your business, what you want your messages to say, and who you want to reach – all in your own words 😌 Powered by Gemini, AI Brief allows all that critical context to steer your campaigns in the form of messaging, matching, and audience guidelines. To share how this changes the way you partner with Google AI, we asked three ads experts their POV: Andrew Lolk (Founder, savvyrevenue), Ameet Khabra (Founder, Hop Skip Media), and Gil Gildner (Cofounder, Discosloth). Here’s why they’re looking forward to testing AI Brief: 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: It reduces manual execution of assets, allowing you to tighten the creative direction you’re setting for your ads. 𝗜𝘁𝗲𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗔𝗜’𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴: AI Brief allows you to preview how it’s turning your guidelines into sample assets and matching that scale along with your ads. 𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗼-𝘁𝗶𝗽? Start with a brief that matches your business priorities, and give it as much context as you possibly can. 🎥 Watch the video to see their full reactions and learn how to get started. #GML2026

I always hated the taste of Dr. Bronner’s. I finally found @sportdrink which tastes much better and still has demented labels

I wouldn't drive it, but I'd let my wife drive it

This is why our country is crumbling around us

Back from a few days in San Jose for Google Marketing Live. Got to catch up with a few great folks, interesting keynotes, but particularly interesting were the Q&As with search & AI search leads. If I break NDA I assume they’ll send a gaggle of Googlebots after me, but suffice it to say I think ads are heading in a better direction than they have for many, many years in the past. I truly think tech like AI Brief (and whatever iterations take place in the future) is pivotal for @GoogleAds. I’m a pragmatic marketer. I help clients make money. You’ll probably see folks getting upset about AI Mode, dying keywords, etc… but letting emotions get in the way is the wrong slant. As long as we still have fairly granular reporting (as we’ve seen improve with PMax) I’m positive things are going to be just fine.

Just took a Waymo to the airport. Better driver than any Uber I’ve ever had, plus no weird smells or music

At Google Marketing Live’s afterparty, where they have invited noted Google Ads expert Maroon 5 to perform

Back from a good week in Idaho

The back of this 17 year old notebook accurately depicts how little I paid attention in college

The Allen Edmonds boot I've always worn is now $1,050. Is this just the price for an American-made dress boot these days? Are there any better boots for the price?

Who else is monitoring the situation? We are not back yet. We have not yet escaped the permanent underclass.

To the umbrage of multiple professors, I graduated in 3 years. An email from 17 years ago: "Graduating early and learning under less than optimal conditions isn't in my playbook [...] you miss a lot when you approach life as a check list to be completed as quickly as possible"

I'm the current high bidder on Cormac McCarthy's 1995 Lotus Esprit Please don't outbid me

Every government in the history of governments has had a major financial crisis. Own real assets that do well in an inflationary environment with debt assets that deflate in value.

We could learn a lot from the Japanese. I wouldn't mind bureaucracy if I knew they would bow to me in humble apology when they get something wrong

Pumping gas used to be such a pleasant experience. Just me and the pump. Alone, transacting. And then they added speakers. It’s me, the pump, and some ghetto pop star

Can you imagine going to Pizza Hut just to get the limited edition Space Jam pizza box for $21.99? These are the same people who vote

Elizabeth Warren has ~$12 million. If she paid her suggested 6% annual wealth tax, we could provide ~240,000 free school lunches across America.

Picked up one of my grail guns at the show this weekend - an Steyr-Hahn M1912 chambered in 9x23mm, manufactured for the Austro-Hungarian army in WW1.