A Lagos fintech founder ran a Meta campaign last year.
β¦800,000. Three weeks. Optimized by their best marketer.
The dashboard looked great.
14,000 impressions. 3,200 clicks. 890 installs.
He was smiling until his engineer pulled the backend data.
61 completed onboardings.
12 wallet activations.
4 users still active at day 14.
β¦800,000. 4 retained users. Let that sink in.
β¦200,000 per retained user β if you're being generous with the word "user."
He didn't have a marketing problem.
He had a verification problem.
He had a retention problem.
He had a "paying for reach and hoping" problem.
There's a word for paying β¦200,000 per retained user while the platform keeps the difference.
We call it the old model.
Glofluence is the new one. You fund a campaign into escrow. Real, interest-matched people take real, verified actions. You pay only when they do. Unused budget returns automatically.
No impressions. No hope. Just outcomes.
β If that story sounds familiar, DM us. We're onboarding founding brands now.