Shifting video away from a pure awareness play isn't just a strategy choice. 🎬 For travel leader Intermundial, it fundamentally changed their performance benchmarks. 📈 To capture shifting consumer discovery behavior, they partnered with Google to implement a multi-channel Demand Gen strategy across YouTube, Shorts, and Discover feeds. 🌐📱 The results: ✅ 34% increase in conversions (purchases). 🌍 Scale achieved across complex international markets without sacrificing efficiency. 🎯 A proven blueprint for turning video views into bottom-line action. For brands navigating a crowded landscape, capturing value requires modern asset foundations that meet consumers where they are browsing, not just where they search. 🔍✨ How is your team evolving its video strategy to capture full-funnel intent this year? Let's discuss below! 👇💬 #GML2026 #EMEA

Are your current performance campaigns hitting a ceiling? 🤔 The latest Demand Gen updates help you unlock your next wave of growth. We’ve supercharged Demand Gen with expanded inventory on Google Maps, new ways to scale your video assets, and your product feeds coming to more formats and screens. We connected with three ads experts (@MenachemAni, @PatrickJGilbert, & Jyll Saskin Gales) to share the “so what” behind how this impacts your bottom line. Here’s what they said: ➕ Unlock a massive, untapped audience: YouTube brings together leaned-in audiences that traditional social platforms miss – including the 45% of YouTube Shorts users who aren't on TikTok and 65% who aren't on Reels*. And with Demand Gen, you can engage them before they even start searching. ➕ Lift and shift top-performing creative assets from other platforms: If you have winning creatives on other platforms, bring them into your Demand Gen campaigns and use GenAI solutions such as AI-powered video enhancements and image-to-video to effortlessly create additional assets and aspect ratios. ➕ Optimize your product feeds to turn browsing into buying: By using rich titles and descriptive context in your product feeds, you enrich the consumer experience, shortening the path from initial discovery straight to a purchase decision. Watch the full video to see our experts’ reactions and get the blueprint to scale your Demand Gen campaigns today. #GML2026 *Source: GWI, US, YouTube Shorts Users Aged 18 , Sept 2025

𝗨𝗻𝗹𝗼𝗰𝗸 𝗬𝗼𝘂𝗧𝘂𝗯𝗲’𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗻𝗲𝘄 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 🤩 #WalmartConnect is now live in Display & Video 360, letting brands combine Walmart’s customer intelligence with @YouTube's scale. Learn how you can reach high-intent shoppers & drive sales: goo.gle/4vJXO23

In a world of the infinite scroll, how do you keep a legendary brand like LEGO at the center of culture? 👀 Join our next 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 session where Suzanne Claassen, 𝗘𝗠𝗘𝗔 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗮𝘁 𝗚𝗼𝗼𝗴𝗹𝗲, sits down with Freddie Liversidge, 𝗩𝗣 𝗼𝗳 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 The @LEGO_Group, to find out how one of the world's biggest brand builders uses YouTube to create global impact. Want to assemble your own modern media strategy? 👉 Register now: goo.gle/49U2hqv 📅 Available on 𝗝𝘂𝗻𝗲 𝟭𝟭 | 𝟭𝟬 𝗔𝗠 𝗚𝗠𝗧 𝟭 | 𝟱:𝟬𝟬 𝗔𝗠 𝗕𝗦𝗧 #AcceleratewithGoogle #MediaStrategy #Marketing #Google #LEGO

Instead of wrestling with rigid settings, you can now simply describe your business, what you want your messages to say, and who you want to reach – all in your own words 😌 Powered by Gemini, AI Brief allows all that critical context to steer your campaigns in the form of messaging, matching, and audience guidelines. To share how this changes the way you partner with Google AI, we asked three ads experts their POV: Andrew Lolk (Founder, savvyrevenue), Ameet Khabra (Founder, Hop Skip Media), and Gil Gildner (Cofounder, Discosloth). Here’s why they’re looking forward to testing AI Brief: 𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: It reduces manual execution of assets, allowing you to tighten the creative direction you’re setting for your ads. 𝗜𝘁𝗲𝗿𝗮𝘁𝗲 𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗔𝗜’𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴: AI Brief allows you to preview how it’s turning your guidelines into sample assets and matching that scale along with your ads. 𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗼-𝘁𝗶𝗽? Start with a brief that matches your business priorities, and give it as much context as you possibly can. 🎥 Watch the video to see their full reactions and learn how to get started. #GML2026

The best ads aren’t just links anymore – they’re answers 💡 We’re testing a new generation of ad formats in AI Mode – powered by Gemini – that seamlessly connect consumer curiosity with meaningful brand decisions. To break down what this actually means, we sat down with three industry experts onsite at Google Marketing Live: Aaron Young (Google Ads Master), Pauline Jakober (Digital Paid Media Expert), and Jyll Saskin Gales (Google Ads Coach). Here’s what they had to say about the massive shifts coming to Search: 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁: By serving helpful, verified product details at the exact moment they matter most, you’re able to move consumers “easier, faster, and more seamlessly” from discovery to decision. 𝗕𝘂𝗶𝗹𝘁-𝗶𝗻 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: By integrating native, clearly labeled ad formats directly into AI-generated responses, you’re able to capture high-intent traffic without disrupting the user experience. 𝗧𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗼-𝘁𝗶𝗽: AI Max and PMax are the best way to ensure your ads show in these new experiences. Ensure your campaigns are powered by a strong data foundation and rich brand guidelines to deliver even stronger performance. In 2026, your ads shouldn’t just show up… they should answer real customer questions. 🎥 Watch the clip to hear their reactions to these updates, their breakdown of its key benefits, and immediate steps you can take to future-proof your strategy. #GML2026