Investing in Sports, Media, Consumer @WillVentures

Joined January 2013
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This new @beckettcollect branding is 🔥
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Amazing read. “Our psyche wants something to believe in. We want our work to matter, our sacrifice to mean something, our talents to be recognized by people who can actually do something with them. That does not make us naive. It makes us human. Great companies have always been new containers for that need. They are not just vehicles for products or profits. They are structures for ambition.”
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Collectibles next
Tokenized “real-world” assets (RWAs) have surged 10x in two years, now topping $30B — with nearly half held in U.S. Treasury debt. The growth reflects rising institutional demand to put traditional financial instruments onchain, from government bonds and commodities to equities and private credit. While U.S. Treasuries dominate today, the asset class is broadening, with more categories gaining meaningful share in recent quarters. Note: RWAs are traditional financial instruments such as government bonds, commodities, and equities that are represented onchain as tokens.
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The Enhanced Games (@enhanced_games) are rightfully controversial But using a high-impact event with top athletes prize pool as customer acquisition for a DTC peptides business isn’t the craziest vision Public today ($ENHA), extremely strong meme stock potential here
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Yash Gupta retweeted

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Just the beginning
From snack promo to five-figure collectible... A 1985 Star Crunch ’N Munch PSA 8 just sold for $22,923. On Jan 7, 2024 a copy in the same grade sold for $3,840. 497% in a little over 2 years
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Business collectibles Cc: @darrenrovell
Going through all the cards in the @Firmcap VC deck Awesome stuff, but we’re def missing a Draper in either OGs or Founding Fathers! Absolute royalty of the game
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Sports 📈📈
Today we announce Thrive Eternal, a permanent capital holding company that will be concentrated in a small number of assets that we can own and steward over many decades. Across Thrive Capital and Thrive Holdings, we are building and investing through a moment of exponential change; backing emerging technologies, the infrastructure that powers them, and the businesses they can transform. Increasingly, we see a fourth category. These are assets with qualities that cannot be replicated by technology. Iconic franchises and cultural institutions rooted in tradition, identity, and shared experience. In a world shaped by abundant intelligence where creation scales and distribution fragments, we believe they will matter even more. Thrive Eternal is built on the belief that the most enduring of these assets share common characteristics: they benefit from long-term stewardship, they compound through cultural resonance, and they are enhanced by technology rather than displaced by it. Our work at Thrive has always been informed and inspired by a deep appreciation for product, brand, and the ways in which consumers form lasting relationships with the things they love. We have been building towards this for a long time. Our first partnership is expected to be with the San Francisco Giants - an institution built on more than a century of shared identity and community, and among the most iconic sports franchises in America. We have reached an agreement, subject to league approval, to acquire an ownership stake. We feel privileged by the opportunity to be long-term partners to the Giants.
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Awesome chatting with Vino @caa_sports. Incredible how these guys work with athletes on their media careers
Athletes are thinking like owners, and Vino Levine is leading the charge. Turning Travis Kelce into a media mogul? Levine played a role. Signing Josh Allen to Skydance? CAA had a hand in that. Players are getting paid millions of dollars for their performance on the field, and by investing in themselves while they’re still at the top of their game, they can set themselves up for even more success. Check out our full interview with Michael “Vino” Levine here: youtube.com/watch?v=Of5GtcIc… #NFL #TravisKelce #JoshAllen #SportsBusiness
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Yash Gupta retweeted
USA Hockey didn’t win by accident. 🦅 It was built on decades of relationships, reps, and the unglamorous work behind the scenes. #JackHughes #USAHockey #Olympics #NHL
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Yash Gupta retweeted
Excited to share the latest episode of the Will Ventures Podcast with Michael Levine, better known as Vino. Vino is the co-head of @caa_sports , the largest sports agency in the world. In this episode, we cover: -Vino's journey to becoming co-head of CAA Sports -The biggest transactions / moments from his time at CAA -Working with the Hughes brothers from the USA Hockey team -Vino's involvement in creating the Big 3 in Miami And much more!
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Yash Gupta retweeted
In 2011, all eyes were on LeBron James and the Miami Heat, and Michael Levine was steering the ship. His agency represented LeBron, Dwyane Wade, Chris Bosh, Pat Riley, and Erik Spoelstra, and getting all of those legends on the same team was his top priority at the time. Fans talk about the “player empowerment era,” but “Vino” is the one who ushered it in. We talked to him about that and the other blockbuster moves he’s made during his decades-long career as one of the most powerful men in sports. #NBA #NBAFreeAgency #LeBronJames #MiamiHeat #NBARumors
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Yash Gupta retweeted

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It was incredible to sit down with Vino, co-head of CAA Sports, for the @willventures podcast. Vino is one of the most influential people in the sports industry - his involvement in the Heatles is just one example!
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Yash Gupta retweeted
83% of Gen Z wants to spend less time on their phone, but as consumers wade through ads, slop, and long-winded product reviews, bloated screen time is the cost of doing business. #WillVentures #DigitalDetox #AI
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Very excited for @willventures to be working with Cami and Jon as they build Devotion! We're excited about the use of AI to improve on what has historically been a broken business model. No better team to go after this opportunity
Parade’s Cami Tellez announces new creator economy marketing platform, $4M in funding techcrunch.com/2026/03/02/pa…
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Yash Gupta retweeted
The NCAA likes to think it has rules, but it has no meaningful way to enforce any standards. That means NIL money, the transfer portal, academic standards, and eligibility limits are out of control, and there are only two ways to rein them in.
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