Creative Strategy Hot Take: Most brands don’t care about your degree they care if you know what’s working right now This is why you gotta stay sharp. Take courses, read advertising books, keep practicing your craft. The game of marketing moves too fast to sit still

nobody talks about this ad copy cheat code: reading FB comments reddit threads it’s where I find the rawest, most honest insights when I’m stuck, I go scrape comments. The internet already wrote the copy for you

How much I’ve made with Creative Strategy in 2025: Jan - April $0/m May - Aug: $2500/m September - Now: $7125/m And Its only going up from here! 🥂✨ But the hardest months were when i was making 0$/month. Everyone acknowledges when you start making some real coin, that the hard work during the beginning stages is often forgotten. So here’re your sign not to take these beginning stages for granted. Your hard work WILL pay off

A winning concept should become a: 5-min VSL 2-min VSL 60-second 30-second 15-second Static UGC recreation Script-based ad Voiceover Story version Future-benefit version Mechanism-first cut Testimonial mash Authority figure POV Multiple language variants Multi-archetype versions Backstage creator batch AI-assisted edits B-roll-enhanced edits One idea → an ecosystem. This is how ads hit $1M in total spend.

just made a swipe file of 152 BLACK FRIDAY ADS that are printing on fb right now (7–8 figs) it’s packed with offer images, direct-response creatives, landing page angles, headlines, and the exact structures brands are using to scale fast covers 12 of the best ecommerce niches — supplements, beauty, gadgets, home, wellness, fashion, and more rt comment “FRIDAY” and i’ll send you the swipe file (follow for DMs)

Had dinner with someone who works at a major DTC brand that hires dozens of UGC creators every month. Asked her why so many creators complain about brands ghosting them after initial conversations. Her answer was eye-opening. "Most creators pitch us like they're asking for favors instead of offering solutions. They want us to explain our business to them instead of showing they understand our challenges." She pulled up some recent pitches they'd received. 90% were variations of "I'd love to work with your brand" with no indication the creator had done any research. The pitches that get responses demonstrate understanding of their customer, their market position, their competitors. They offer specific ideas for content that would solve actual business problems. She showed me one pitch that led to a $5k retainer. The creator had analyzed their competitor's content strategy, identified gaps in their current approach, and proposed three specific video concepts that would differentiate them. "That creator became a strategic partner from day one. Most others are just looking for easy money." She said they ghost creators who clearly haven't done research because responding would just lead to more questions they shouldn't have to answer. Like what their target audience is, what problems their product solves, who their competitors are. "If someone wants to work with us, they should know more about our business than we have to tell them." Makes sense. Brands are busy running companies, not educating creators about basic marketing concepts. The creators who do their homework get responses. The ones who expect brands to educate them get ignored. Research isn't optional. It's the entry fee for professional relationships.

I secured a new Creative strategy role last week & the founder wants to MENTOR ME! So not only do i get paid to work there, but i also learn a bunch of industry insider info at the same time! So grateful to be working here 🥹

Top 5 Out-of-the-Box Hook Ideas That’ll Stop the Scroll in 2025 1️⃣ The Post-it Note Hook Write your hook on a sticky note and stick it to a mirror or wall on camera. It’s low-effort, but instantly pulls attention because people are curious about what’s written and what comes next. 2️⃣ The TikTok Comment Skeptic Use the Q&A style comment overlay to highlight a customer doubt. Then structure the ad around disproving it. (Like: “Does this actually work on textured skin?” → cut to product demo.) 3️⃣ The Reverse Clip Effect Drop the product, then reverse the clip so it flies back into your hand. It’s weird. It’s cool. And it always gets a second watch. 4️⃣ The Megaphone Announcement Start the ad with your creator shouting into a megaphone. Perfect for announcing sales, restocks, or new drops. It’s disruptive and adds personality. 5️⃣ The Paper Zoom Type and print a bold message, then zoom in and out on it for the first few seconds. It gives you built-in text motion curiosity in one shot. (inspired by @TheSocialSavannah’s video on ‘top 30 ad formats brands are stealing in 2025’ youtube.com/watch?v=KALGyNhf…)

Told myself i didn’t want to enter September without securing another CS client Tell me why i just got hired for a FULL TIME role at a marketing agency 😳 Still shocked i passed 3 rounds of interviews and was the final pick! This is your sign that whatever is for you, will never miss you

A year ago, I was doing UGC for $200/video. This week, a single ad strategy I built made a brand $25k. The shift? I stopped being just the content and became the strategy behind it. Need a Creative Strategist? → tally.so/r/nPJO1d

🎯Test THIS Ad format this week: Green screen a video of a creator REACTING to your product & then have them try the product for themselves & show positive results. 👉🏽WHY does this WORK? This ad format works well becuase VIRALITY PERFORMS (everyone want’s to try viral products) & the creator stitch with positive results act’s as social proof. I tested this ad format last week & so far it’s a hit! Will you be testing this ad format? P.s. I help 6-8 figure brands scale their ad creatives. Inquire here → tally.so/r/nPJO1d

🚨Top 5 hook formats every brand is STEALING in 2025 I’ve tested hundreds of hooks across TikTok and Meta this year. Here are 5 formats that consistently stop the scroll (and why): Problem/Solution call out ➡️ Call out a specific problem the target audience is struggling with & provides the solution instantly after. Example: “If you struggle with acne like me then you need to try [product]” Viral/Trending Product ➡️ Leans into virality (everyone want’s to try viral products) provides social proof Example: “I tried the VIRAL [product] and here’s what happened” Negative Hook ➡️ Builds curiosity & adds that shock factor, as people aren’t expecting it Example: “I REGRET buying [product]. Here’s why” PSA Bold statement ➡️ Signal urgency and make the viewer feel like they’re getting insider info Example: “PSA: The VIRAL [product] is Just restocked!” 3 Reasons Why ➡️ Classic but still going strong. Example: 3 Reasons Why you need [product]

Most creators don't realize they're one hook away from changing their life. One killer hook can change everything. → More views → More brand deals → More conversions The first 3 seconds aren’t just “important.” They’re everything.

The best-paid ads don’t feel like ads. They feel like a friend spilling tea. Nobody wants to be sold to. They want entertainment, curiosity, and value. The best-performing ads feel like gossip. The product just happens to be the punchline.

If you're scared to charge high ticket, go make someone $50k first. Then you won’t hesitate. Proof > confidence. Once you help someone generate real money, your mindset around pricing will shift forever. Get results → Raise rates → Repeat.

You don’t need more content. You need better strategy. Posting more often won’t save a broken content plan. If your videos aren’t rooted in what actually makes people buy, they’ll flop. One strategic creative can outperform 10 random ones. Every time.

Bad UGC isn’t the problem. Bad strategy is. Most UGC content isn’t underperforming because of bad acting. It’s underperforming because it lacks buyer psychology, real hooks, and a game plan. UGC without strategy = noise. UGC with strategy = sales machine.

every single "no" brings you closer to a "yes". don't give up.

Organising & formatting your creator briefs is just as important as the scripts themselves. Here’s what i include in each brief to ensure they’re easy to follow for creators & editors: 1. Name of the brand a simple about me (include audio pronounciation if needed) 2. Creator breakdown checklist (includes each clip each creator needs to film) 3. Filming instructions (such as lighting, wardrobe, filming orientation, etc.) 4. B-roll Shot list for creators (include a description for each shot a visual example) A-roll frameworks (include the scripts, visual example of the finished product, and editor notes such as text hook & cta)

I started reading Cashvertising by Eric Whitman to brush up on my copywriting skills. Here’s 5 things every creative strategist NEEDS to know if they want to succeed: 1. Simple, clear copy sells more than clever, confusing copy. 2. If they can’t picture using your product, they won’t buy it. A.k.a High-quality B-roll that tells a story is SO IMPORTANT 3. People don’t take action unless you tell them exactly what to do. So have a clear CTA at the end of each ad. 4. Social proof isn’t optional anymore. it’s expected. Add testimonials & reviews to build trust. 5. Most people need to see your ad 7 times before they buy. Repeat yourself until they remember you