The single most overlooked growth channel for DTC brands is TV. I've helped a number of 8-figure brands profitably scale using TV as the main growth engine. Here is why TV is so powerful.👇

This one hurts. Pour one out for the greatest unprofitable service NYC ever saw.

I'm feeling the holiday spirit, and there's too much negativity on here. I want to shout out some partners that I can vouch for. We expect a lot from our partners and these always deliver: 1. Odyssey Ad Creative - We've had terrible experiences with most ad creative agencies. Odyssey is the only one we've scaled hard with. Small team so you can get great attention. @akejabrams 2. Household/ @gregMschwartz Weve gone from $0 to close to 20% of our spend on TV. Greg has managed it the whole way. We talked a year and a half ago, set a plan and did our first shoot and then launched in Dec. It's been huge for our growth. Another very small agency, so we get Greg on calls every week. 3. KNO / @JeremiahPrummer. Jeremiah is one of the best dudes in DTC and he's always willing to help with some analysis. 4. Ecom Experts / @AndrewDurot . I tweeted about them a few weeks ago. They saved our ass for free before BFCM. Their level of support is next level. Pretty sure Andrew was fixing a bug for us while his wife was in labor. Does your agency do that? 5. @oliviaakory / Haus. Olivia is one of the smartest and bets people in our space. Haus has been a godsend for us. I am an advisor to them, but I recommend Haus for one reason. We spend many millions on ads and I need to know what's working and what's not. Haus is the only causal method. 6. @Agentiohq. Been talking a lot about them because I'm so excited to launch. Their team is also great, they will hop on calls at any time to troubleshoot or give advice. They even drove a few hours out to our office to brainstorm. 7. Gatemaker / @AshtonWall is the best influencer mind out there. We have learned a ton from her and her agency.

I was wrong about TV ads. I thought they were just for big brands with big budgets. But here's what I learned from an expert: DTC brands are already making millions (using TV ads in ways I never expected!) Let me show you how 👇 (save this thread)

Hit our customer acquisition target for the month by the 17th. Not gonna say the only new channel we launched. Not gonna say it. Ok… it was TV

Life is beautiful sometimes

Left my WFH environment for 3 hours and got asked for directions again, twice

micros - A slowly moving ceiling fan feels pretty good in any room - At some point every piece of a land is an island - Sometimes I like to pour water into my glass from really high up - If the bodega's tuna doesn’t look fresh, don’t order anything from there

Last week in Los Angeles, I had 1 lunch and 2 dinners with CEOs of fast-growing consumer brands. They'll do $275M, $10M, and $30M in revenue, conservatively, this year. These were my takeaways:

stains teeth, cleans teeth. genius.

The human brain has evolved to process over 11 million bits of info per second. But, our conscious mind can only handle about 40-50 bits/sec. This selective attention is what allows us to navigate the world efficiently. But it's also an advertiser's worst enemy. Here's why 🧵