I'm planning to be more intentional on X in 2026, so here's who I am and what I do: I'm Greg. - Running 4 companies with ~40 people, 0 outside investment - 1M transactions processed on Easytools, our creator stack - Bootstrapped a Polish AI education company to $8.2M - 20,000 graduates from Samsung, Allegro, PwC, Orange - 50% course completion rate (industry average: 5-15%) Most of this happened in the last 3 years, and almost all of it came from ignoring the playbook everyone else copies. I grew up in a Polish apartment block. Built websites in Flash at 14 for Quake clans. Learned to code by retyping examples out of physical books because YouTube didn't exist yet. That whole arc, from retyping code in a Polish apartment as a kid to running 4 companies between Mallorca and Warsaw, is the lens I see everything through today. Here's what I'll be posting about: - Lessons from 200K customers across 18 yrs of selling online - Running 4 companies async with a small team automations - What it actually takes to build a serious company without a single round of VC - How giving course authors the majority of profit became our biggest moat - Why education and tools belong in the same business, not separate ones - The founder traps that quietly kill bootstrapped companies before they scale Most founders I meet are quietly burning years building the wrong thing the wrong way. VC traps, cofounder traps and "best practices" that only work at scale you'll never reach. My goal for 2026 is to give you the unedited version of what actually works. Follow if you want the full playbook. I'll link every thread I write under this post. Let's go.

Don't put 90% of your energy into marketing and 10% into the product. The world is full of people who flipped that ratio and ended up alone.

The most underrated leadership move: Saying nothing in a meeting. Founder stays quiet → team learns to think. Founder solves everything → team learns to wait.

Most creator stacks have 5 tools that don't talk to each other. Stripe. MailerLite. Teachable. WordPress. Pipedrive. Each one wants its own subscription. Each integration breaks every 3 months. Each tool sees only 1/5 of your customer. This is the problem we built @easytoolshq to solve.

Brave's growth: 5M → 10M → 20M → tracking to 100M PLN. Zero VCs and outside investors. Yes, you can scale this big without raising. It just takes longer and is more boring.

The 4 pricing tiers I see working in 2026: → Free (lead-gen, audience builder). → Cheap ($29-99, one-time, no support). → Premium ($199-999, one-time or course). → Anchor ($2000 , cohort/community/done-with-you). The anchor sells less but justifies the premium. The cheap sells the most and funnels to premium. The free is your top of funnel. Most creators have 1 tier. That's the leak.

I finished law school at the University of Warsaw. Then never practiced a day. But legal thinking became my biggest unfair advantage in product.

I spent zero złoty on paid ads in Easytools' first year. Simply didn't have the money. That constraint forced me to build something so good it grew organically. Lesson in there.

The fastest learning hack I know: After every meeting or video, force yourself to teach it back to someone. If you can't, you didn't actually learn it. You just consumed it.

I don't want to be well known. I want to be known well.

Alice (heyalice.app) is my command center. 10,000 users. Native macOS. Connects MCP servers to my CRM, invoicing, internal apps, calendar. No off-the-shelf tool let me chain my entire business behind one interface. So I built it.

The compound effect of automation is brutal. Year 1: you save 30 minutes a day. Year 2: you save 2 hours a day. Year 3: you save half your week. Most founders never enter Year 1 because the setup feels like overhead. The setup IS the leverage.

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