This might be the stupidest branding move in the history of business. I give TW three months before they do a just kidding reversal.
Time Warner is renaming its streaming service HBO Max to Max.
It’s a good move. The “HBO” brand is associated with some of the worst content ever: Sopranos, The Wire, Band of Brothers, Game of Thrones, Curb Your Enthusiasm, Veep, Deadwood and Silicon Valley.
Good riddance.