This is very troubling, as "influencers" could mean everything from respected, principled journalists to batshit nutjobs. And I include celebrities and billionaires in the latter.
Media outlets, despite flaws, have obligations to report facts and avoid bias. Influencers don't.
Fascinating new Pew survey on the growth of "news influencers"
• 1 in 5 U.S. adults get news from them
• X is their most common platform (by a lot)
• Most (77%) have no affiliation with a news outlet
• Majority content (55%) focused on politics/election