31 Jan 2017
Great to attend #ABCInteraction followed by an informative evening hosted by @CiescoGroup - esp to see @MediaMathEMEA MD Dave Reed speak.
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31 Jan 2017
Let's give a damn and get the house in order as £600m was wasted in unseen display ads in 2016. Let's fix it. #ABCInteraction @ABC_UK
31 Jan 2017
Transparency, simplicity, truth and authenticity - what we need in the ad industry. Also, to get together! #ABCInteraction #summary
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31 Jan 2017
Nice venue, interesting views on panel to bring event to a close #ABCInteraction thank you to @ABC_UK
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31 Jan 2017
'Money is still growing in digital, although it may be only going to 2 players,' says @PiersNorth from @trinitymirror #ABCInteraction
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31 Jan 2017
We need to go back to madmen in digital, agencies that provide everything @ABC_UK #ABCInteraction
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31 Jan 2017
To succeed media companies need to be really big or really niche @PiersNorth @ABC_UK #ABCInteraction
31 Jan 2017
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31 Jan 2017
- Measuring clicks as ad performance. Really? Have u ever clicked in one ad? #ABCInteraction
31 Jan 2017
'There are a huge number of data hives in digital & you need to be collaborative, be open,' urges @RadiumOne #ABCInteraction
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31 Jan 2017
#abcinteraction @RadiumOneUK Rupert Staines: First party CRM data is the most valuable. We agree!
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31 Jan 2017
The importance of joint industry currencies explained by @BARBtelevision #ABCInteraction
31 Jan 2017
Industry standards: @BARBtelevision = 1 logo, 1 standard. @jicwebs = 9 logos, multi metrics. Needs common standard audit. #ABCInteraction
31 Jan 2017
Passionate plea for joined-up measurement for digital media from @docDarkSocial #ABCInteraction @ABC_UK
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31 Jan 2017
Rupert Staines of @RadiumOneUK calls for simplicity and transparency in aligning web standards. Demands a single auditor. #ABCInteraction
31 Jan 2017
good reminder: "if it does not challenge you, it does not change you" in Rupert Staines pres @docDarkSocial #abcinteraction
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