What an incredible quote from Vanessa, our past guest on #AMABCHAT! "Radio is the original social media platform, and on-air talent is the original influencer".
A7: Influential marketing will change the 'why' and the 'where' for content marketing strategies. There is a growing number of companies using their SMEs as another publication channel. I am ALL for it. Iโm all about the people. #AMABCHAT
A2: Telling patient stories. It is the most rewarding work you will ever do as a marketer IMO. However, you must be respectful of their privacy and mindful of the clinical care involved. You donโt want to shine the light on the wrong things. #AMABCHAT
'@Matt_DiV sounds like confidence plays a factor for sure.
Q2: As we look towards your sector more how do you balance "letting it rip" with some of the constraints in a nutshell
#AMABCHAT
Go to a local flower shop. Scout them online. You're safe with an established shop in your community. This is Boston. We have some incredible shops. Us Olympia Coleens Stapletons Central etc. You're in good hands ๐๐น๐๐น##AMABCHAT
Go to a local flower shop. Scout them online. You're safe with an established shop in your community. This is Boston. We have some incredible shops. Us Olympia Coleens Stapletons Central etc. You're in good hands ๐๐น๐๐น##AMABCHAT
It's been amazing chatting with you @Boston_Florist for our January #AMABCHAT.
Let's wrap with a bonus question below
Bonus: what's one piece of additional advice you'd give to folks who are in the market for flowers over the next two weeks? - Brian
#ValentinesDay
'@Boston_Florist this is very informative, industries learning from each other!
Q6: In recent years, we've seen dating really, been affected in not ideal ways. How has it affected the floral business?
- Brian
#AMABCHAT#DatingWoes
For years we offered free chocolate, free teddy bear, discounts. We scrapped that a few years ago. People are now more last minute than ever. Now, as the day gets closer we increase our delivery charges. We learned from the airlines. This works much better for us. #AMABCHAT
'@Boston_Florist amazing, sharing is caring and helps consumers decide based on their peers.
We've already talked, how big this holiday is, promotions you run,
Q5: how do you incentivize early ordering for prompt delivery? - Brian
#AMABCHAT#MarketingTwitter
If we're tagged we are sharing on ig and x and fb. If we can screenshot we put it all over. If we get emails we screenshot them and all of this goes to our feeds and Google profile. #AMABCHAT
'@Boston_Florist incredible, great way to create some hype or buzz on a particular item. What a great segway into. Q4: How do you use what your customers post about you? - Brian
#AMABCHAT#UGC#SocialProof
Marketing expenses are much more about in store experience now. Have to have items you can only get when you come to the store. We want people leaving and talking about. A reason to come back. #AMABCHAT
'@Boston_Florist love it, quite the month with Valentine's Day and the Super Bowl Game.
Q2: Consumers often feel marketing of holidays can be too soon. - Brian
#AMABCHAT#MarketingTwitter