Meta just pulled 1M businesses into agents without forcing new installs. That undercuts every standalone agent platform still chasing downloads. My read is the agent capability matters less than the channel it rides. Meta placed the Business Agent directly inside WhatsApp, Messenger, and Instagram, where purchase and support conversations already occur. The 1M signups arrived in the first markets alone—India, Mexico, Brazil—before the global rollout. The workflows run end-to-end: product Q&A, personalized recommendations, appointment booking, and sales closing. No extra tab or login step required from the customer. What this actually means is distribution wins before model quality. Builders who keep shipping agents that live only on their own site or app will face the same friction that killed most prior bot platforms. The number nobody is pricing is how fast existing messaging volume converts once the agent sits inside it. If you're building agents, are you shipping inside WhatsApp and Messenger today or still waiting for users to find you? #WhatsAppAgents #MetaBusiness #AgentDistribution