Meet Byron Crowell, founder and CEO at
@EmbarcCollectiv member-company Allsource Data Corporation.
Tampa-based Allsource Data Corporation is an AI-native marketing platform that transforms first-party data (website, CRM, transactions) into actionable, high-converting audiences, increasing digital ad performance and resolving anonymous traffic without relying on third-party cookies. Allsource uses AI to enhance agency capabilities—not to replace agency expertise—augmenting human judgment with data-driven insights, keeping strategists in control while automating the tedious parts of audience intelligence.
The company's SmartAudiences™ AI to create, test, and deploy customized lookalike audiences and targeting models based on a company's internal data, such as customer orders, website traffic, and churn data. This approach aims to reduce advertising spend by as much as 2 to 3 times and improve lead generation by focusing on high-intent, first-party data rather than external data rentals.
To learn more about what inspired Byron to launch Allsource and the pain point the company's AI-native marketing platform addresses, check out Embarc Collective's "Featured Founder" article here:
embarccollective.com/resourc….
For more information about Allsource Data Corporation, visit
allsourcedata.io/index.html.
For more information about Embarc Collective or to explore membership, visit
embarccollective.com/explore….
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