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Product images are a crucial aspect of your Amazon listing ✅ They are often the first thing that potential customers see when they come across your product, and they can play a significant role in whether or not a customer decides to make a purchase. Therefore, it's important to make sure that your images are clear, high-quality, and accurately represent the product that you are selling. The main/hero image is particularly important, as it is the first photo that customers will see when they view your product on the search engine results page (SERP) or product detail page (PDP). This image can help increase the click-through rate (CTR), which is the percentage of people who click on your ad. The higher the CTR, the more people will come to your listing, and the more likely it is that they will make a purchase, thereby increasing your conversion rate (CVR). To optimize your main image and increase your chances of success on Amazon, there are a few key things to consider 👇️ ✅ Make sure that your product takes up at least 85% of the image. This helps to clearly show the product and gives potential customers a good idea of what they will receive. ✅ Use a bright, clear, bold image that will entice people to click on your listing. A well-designed main image can go a long way in increasing your CTR and CVR. ✅ Look at your competitors' main images and identify any weaknesses that you can improve upon. This can help you stand out and differentiate your product from the competition. ✅ Consider hiring a professional photographer to take your main and secondary images. Professional photos tend to be of higher quality and can help convey the value of your product to potential customers. Overall, product images on Amazon play a crucial role in helping shoppers experience a product and drive sales. By investing in high-quality images and optimizing your main/hero image, you can increase your chances of success on Amazon. Cheers! Amir #amazon #amazonppc #amazonguide #amazonfba #sales #quality

When it comes to selling on Amazon, It's IMPORTANT to understand that Amazon’s primary goal is to generate revenue. 💰💰 This means that even if you have a high bid, your ad may not qualify for top search results if your listing isn't profitable for Amazon. Factors such as low ratings, a low conversion rate, and poor product performance can all contribute to a listing not being profitable for the platform (Amazon). In these cases, Amazon may choose to give the real estate (top of the search, product page, related searches) to another seller who can generate more money for them. To increase your chances of being shown on the search page for a particular search term, there are a few factors to consider. These include the keywords you use to target potential customers, the relevance of your product based on how it is described on the product detail page, and how your product is performing in terms of sales, reviews, and ratings. It's crucial to invest time in keyword research before launching a product, as this can help ensure that you are targeting the right audience and using the most effective keywords. There are several tools available to assist with keyword research, such as Data Dive by Brandon Young, Helium 10, Jungle Scout, or outsourcing the work to a professional. If you haven't done thorough keyword research, it may be advisable to allocate a higher budget to auto, broad, and phrase match campaigns. These types of campaigns allow for some flexibility in the keywords that trigger your ad to be shown. However, if you have a strong list of relevant keywords, an exact match campaign may be more effective. Cheers! Amir #amazon #amazonppc #amazonguide #amazonfba #help #research

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