Recognising that GI tags are much more than awarding an identification to natively grown, developed, or nurtured products, NABARD is playing an active role in the GI registration process and post-GI initiatives, including marketing linkages, branding, and promotion.
Watch Mr Partho Saha, CGM, NABARD, talk more about this at the GI Samagam panel discussion titled "The GI Hub: The Kashi Model":
youtube.com/watch?v=CjlwjXi1β¦
The GI Samagam, which focused on geographical indications, was organised by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, in collaboration with the India Today Group.
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