You‘re not in the crypto business, you‘re in the consumer business: go full consumer and
$jup will explode.
1st Thiels framework value creation vs. value capture might help
Jupiter is creating tremendous consumer value and jup(iter) captures very little of it.
@jup_mobile is a defi consumer product monopoly and the best way to capture value through
$jup is going full In-App-Purchase
Options to test:
- Users want a second wallet? 21
$jup
- Users want the lowest fees for a month? 21
$jup
- Users want to track their performance for a month? 21
$jup
- Users want to launch a token? Only
$jup as bonding pair
- Users want to collect trading cards? 69
$jup per card
- User want their verified token featured? 210
$jup
etc. (especially status and personalization should be explored - consumers love to show off)
Users want all monthly features? 100
$jup per month
2nd divert marketing funds away from crypto bubble
Crypto bubble is the worst ROI for marketing spend.
By focusing on crypto you‘re competing for the 1% already in crypto compared to going for the 99% consumers out there.
Crypto marketing rates for KOLs etc are ridiculously high compared to non-crypto content creators on TikTok and Instagram.
- Let them create any content they‘d think could go viral and subtly include jupiter (advertise relatable (meme)stories around value of jupiter)
- Run AppInstall campaigns and let the algos figure out where you pay the least (language/country)
- sprinkle some App Store Optimization on top (e.g. AppPreview Clip increase conversion at least 20%)
These would be my two bets with the incomplete information i have available.