I work in public relations every day. For those unsure what a PR person actually does: we act as the voice, image manager, and strategic communicator for a brand, organisation, or celebrity, shaping how the public perceives them. We decide what is shared, when, and how, making sure every message aligns with the client’s image and goals.
When done well, a client’s public persona feels natural, polished, and credible; when done poorly, it comes across as self-serving, opportunistic, or fake. PR isn’t just about issuing statements—it’s about controlling the narrative, protecting the client’s reputation, and managing scrutiny at all times. Ignore guidance, and the fallout is immediate, highly visible, and often impossible to fully repair.
Basically, a PR professional is the architect behind what the public sees, hears, and believes about their client. Every word, gesture, and post is intentional, and every misstep—especially for high-profile figures—can be magnified beyond measure.
If a client suggested running a story highlighting their flimsy connection to someone recently deceased, and it centred on them rather than the individual, I’d shut it down immediately. Full stop.
A proper statement should be entirely about the person who passed—not about you. Using someone’s death as a PR stunt is disgusting. It’s opportunistic, tacky, and desperate. It screams performative nonsense.
A proper tribute would involve donating to the deceased’s foundation in their honour, celebrating their legacy, and showing how their work made a difference. In this case, there was plenty to celebrate. Dr Jane Goodall’s lifetime of work, awards, and achievements is unmatched. It would be easy to craft a memorial handled with dignity and professionalism.
Harry and Meghan? They met Dame Jane Goodall three times—each occasion while carrying out their duties as working royals in a professional capacity. In 2020, Dr Goodall even felt the need to make it clear that they were not close friends. And yet, they still tried to make her passing about themselves. It looks cheap, desperate, and downright pathetic.
This is why I keep saying that whoever handles their PR—Meredith Maines, if it’s still her, given they treat PR and comms staff like disposable—either has no clue what she’s doing, or the clients constantly undermine her. This is not the work of a seasoned, experienced professional.
For two people under constant scrutiny, universally disliked, this is the last thing you want to do. Though, of course, it’s entirely in keeping with the Sussex camp.
Their obsession with turning every moment into a PR story is precisely what keeps tripping them up.
Their relentless self-promotion isn’t merely clumsy—it lies at the very heart of their problem.
#BadPR #FOHarryandMeghan #MeghanMarkleIsTheProblem #SelfServingPR #TragedyGhouls #HarryandMeghanAreUtterlyDisgusting