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On the twenty-ninth of March, 2020, a ten-year-old boy named Max Woosey set up a tent in the back garden of his family's house in Braunton, North Devon, and climbed inside. The tent had belonged to his next-door neighbour, a seventy-four-year-old man named Rick Abbott who had died of terminal cancer six weeks earlier. Rick had given Max the tent before he died. He had told Max to use it for an adventure. Rick had not asked Max to raise money. The translation of the personal token into a fundraising mechanism for the institution that had cared for Rick in his final months was Max's own institutional invention. By the time he was thirteen years old, he had funded fifteen nurse-years of hospice care. Rick Abbott had been a kayaker, a paddleboarder, and a gym-goer. He was a close neighbour of the Woosey family. When he received his terminal cancer diagnosis at the age of seventy-four, the North Devon Hospice arranged the palliative care that allowed him to die at home rather than in a hospital ward. The Woosey family — Max, his mother Rachael, and his father Mark (a serving Royal Marine) — were close to Rick throughout the final months. They observed the hospice care directly. They saw what the institutional infrastructure of community palliative care could do for a man who wanted to die in his own house surrounded by the things he loved. Rick Abbott died in February of 2020. Before he died, he gave Max his camping tent. He asked Max to use it for an adventure. Six weeks later, on the twenty-third of March, 2020, the United Kingdom entered its first national lockdown under the COVID-19 pandemic restrictions. All in-person fundraising activities for UK charities were cancelled overnight. UK hospices — which are not part of the National Health Service and are largely charity-funded, with the average UK hospice receiving only approximately thirty percent of its operating budget from the NHS — were among the worst affected. Their fundraising infrastructure depended on community events, charity shops, and in-person gatherings that were no longer permitted. The North Devon Hospice — the institution that had just cared for Rick Abbott — was, by late March of 2020, looking at the loss of substantially all of its normal fundraising revenue for the foreseeable future. On the twenty-ninth of March, 2020, six days into the national lockdown, Max Woosey set up Rick's tent in his back garden and posted a fundraising page online. The page set a goal of one hundred pounds. The page text explained that his friend Rick had given him a tent before he died and had asked him to have an adventure, and that an adventure was what Max was doing. He did not come back inside that night. Or the next. Or the night after that. He continued sleeping in the tent for the next three years. The fundraising page raised one hundred pounds. Then five hundred. Then five thousand. Then fifty thousand. Then five hundred thousand. By the time Max ended the challenge on the twenty-ninth of March, 2023 — exactly three years after the first night — the page had raised more than seven hundred and fifty thousand pounds for the North Devon Hospice. Through the three years, he slept outside in storms, in snow, in hail, in torrential rain, in baking summer heat, in freezing winter cold. He slept outside on his birthdays. He slept outside on three consecutive Christmases. He slept outside when he had COVID-19. He went through approximately fifteen separate tents as the weather destroyed them one after another. On one documented night, his tent collapsed in heavy rain and high winds at midnight; he stayed inside the collapsed shelter because he could not find a replacement tent in time. He camped in places other than the back garden when the schedule permitted. He spent a night on a hotel balcony at London Zoo. He pitched the tent in the garden of Number Ten Downing Street and met the Prime Minister of the United Kingdom, Boris Johnson. He camped at the Sandy Park stadium of the Exeter Chiefs rugby club. On the one-year anniversary of his challenge, he organized a worldwide children's camp-out called Max's Big Camp Out, which inspired approximately two thousand other young people to raise money for their own local charities through their own backyard camp-outs. In the 2022 New Year Honours List, Max was awarded the British Empire Medal for services to fundraising for the North Devon Hospice during the COVID-19 pandemic. He was twelve years old at the time of presentation. The medal was presented to him by the Lord Lieutenant of Devon, David Fursdon, at the Royal Marines base at Lympstone in May of 2022. He was among the youngest BEM recipients in the country. He was also recognized with a Pride of Britain Award, a Spirit of Adventure Award, and the Bear Grylls Chief Scout Unsung Hero Award. On the twenty-ninth of March, 2023, Max ended the challenge. He held a final celebratory festival at the Broomhill Estate in North Devon on the first of April. He then slept in his own bedroom for the first time since the lockdown began. He was thirteen years old. Guinness World Records confirmed Max as the holder of the world record for the most money raised by camping by an individual. The North Devon Hospice translated the seven-hundred-and-fifty-thousand-pound total into the institutional terms that mattered. The chief executive, Stephen Roberts, said publicly that Max's fundraising had directly funded fifteen nurses for a whole year. The hospice estimated, in its own subsequent statements, that those fifteen nurse-years had supported the at-home palliative care of approximately five hundred patients — patients who, like Rick Abbott, had been able to die at home rather than in hospital wards because the institutional infrastructure was funded to be in their houses. The structural reading of Max Woosey's three years in the back garden is that the promise Rick Abbott extracted from him in February of 2020 was personal. It was a promise from a dying older man to a ten-year-old neighbour to use a tent for an adventure. Max's translation of that personal promise into a three-year institutional fundraising operation for the hospice that had cared for Rick was not in the original promise. The translation was Max's own work. The fifteen nurse-years and the approximately five hundred at-home palliative patients were the institutional yield of a ten-year-old converting a personal token into community infrastructure. Rick had asked for an adventure. Max delivered an institution. If his story moved you, drop one word in the comments — Max, Rick, tent, anything that comes to mind. Tap the like button so more people find this story. The page is small. Every reaction helps us keep telling the stories where a ten-year-old converted a personal promise into community infrastructure.
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🚨 Social media is being exploited to spread bigotry, fueling an "us vs. them" mentality. At the core? **Hate speech**—encouraging violence based on identity. Let’s flip the script! 🛑 Spread kindness, speak up, and embrace diversity 🌍. Together, we can build a world where everyone is valued. Remember to #BeLikeMax and spread kindness! @UNDP @UNSriLanka @UNICEF_SriLanka 💫
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Ever heard of an ‘infodemic’? It’s like a virus, but for misinformation! 🦠📰 Learn how you can fight back by spreading facts and science instead of #FakeNews. Choose hope & solidarity over fear & division. Let's all #BeLikeMax! @UNDP @UNSriLanka @UNICEF_SriLanka
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'ඉන්ෆොඩමික්' එකක් කියන්නේ මොකක්ද කියලා දන්නවාද? ඒක වෛරසයක් වගේ, හොඳම ලෙඩක්! පැතිරෙන්නේ වැරදි තොරතුරු වලින් !   📰 #FakeNews පතුරන්නේ නැතුව කරුණු සහ විද්‍යාව පැතිරීමෙන් ඔබට සටන් කළ හැකි ආකාරය ඉගෙන ගන්න. බිය සහ භේදය වෙනුවට බලාපොරොත්තුව සහ සහයෝගීතාවය තෝරන්න. #BeLikeMax ! @UNDP @UNSriLanka @UNICEF_SriLanka
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💬 With the increase in #FakeNews and #Disinformation around us, here's a friendly reminder for us to #BeLikeMax - stay sharp, share smart, and stop #misinformation in its tracks. Let’s all commit to better social media practices and help keep the truth alive! 🌍 @UNDP @UNSriLanka @UNICEF_SriLanka
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This adorable rascal is “Max,” my late Mom’s dog — now in the safe hands of my dear brother & living life to the full! Let’s not forget the small pleasures in life, cherishing every moment! Happy Tuesday, all! #BeLikeMax #LSU #LSUVetMed #WeTeach #WeHeal #BetteringLives #WeCare
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Happy Tuesday! Stay positive, be good, do good and think good!😃 Smile to the world and it’ll smile right back at you! 😍 Just in case you forgot how awesome you are, here’s a « how to » remember 😉🥰👇🏻 #ThomasIanGriffith #MaxParrish #HollowPoint #ThatsRealityBabes #BeLikeMax 🤣
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We want to see YOU for the Max Pound Junior Racer Invitational @Autobahn_Speed this Friday! The event kicks off at 6pm at the BWI Location. To learn more about the event and to read Max's story, go to autobahnspeed.com/max-pound-… #BeLikeMax #LBFHERO
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8 Jan 2023
Legs are shot, by I’m playing through the pain. #belikemax
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Max we are so proud of you 👏👏 #belikemax
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24 Sep 2022
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#TCU head coach @CoachSonnyDykes gets emotional talking about QB Max Duggan after the game, speaking about his selflessness and work thing in the face of adversity. #GoFrogs | @TCUFootball
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2 Jul 2022
We need more of this Big Leaguers!! Take note- #BeLikeMax
2 Jul 2022
Stories like this always catch my eye…talent is awesome, but being a good person on top of having talent is what really impresses me - no matter the team. And this clubhouse tradition is pretty cool too!
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Pete & new buddy NBC29’s Max Marcilla review the finer points of TV journalism on the Downtown Mall. Pete’s requested priority birthday present is “a camera like yours.” Thanks for being so kind & generous with your time Max! #thumbsup #inclusion #BeLikeMax@MaxJMarcilla
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Today our Nutrition team celebrated & honored Max Deweese after 35 years of service volunteering for the Johnson County Home Delivered Meals program. Max officially retired after turning 101 years young. #BeLikeMax #volunteer #mealsonwheels #jocogov #homedeliveredmeals
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ආපදා සහ අර්බුදකාරී කාලවලදී #දුස්තොරතුරු වල ඉහල යාමක් ඇත. තොරතුරු බෙදා ගැනීමේ දී, ඒවාගේ සත්‍යතාවය තහවුරු කර ගැනීමට සහ වගකීමෙන් කටයුතු කිරීමට ඔබට උදවු කිරීමට Max📱 වෙතින් මතක් කිරීමක් මෙන්න: youtube.com/watch?v=-TCqCOoh… #EngagetoDisengage #BeLikeMax #SriLanka

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There is an exponential rise in #misinformation during times of disaster & crisis. Here's a reminder from Max📱 to help you navigate, distinguish and be responsible, as you verify before you share and #EngagetoDisengage : youtu.be/A_xP8N5GK2k #BeLikeMax #SriLanka

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Wishing Max Deweese a happy 101st birthday! Max has been delivering meals for thirty five years and is officially retiring from volunteering this month. What an inspiration! #BeLikeMax #101Birthday #jocogov #volunteer #viral
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ALT Get The Shot Vaccine GIF by Nate Bear

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Max is an incredible young person! Off to his first year at university but still devoted time and energy to this fantastic cause! #BeLikeMax
11 Oct 2021
Ahead of #restarttheheartday on Saturday, as with he past 5 years I have created a bank of resources for @DCHSalnwick staff and students this week. Link: youtu.be/1NF2w9LWApM @CommunityDchs @TrustDCHS @DCHS6th @EnglishDpt_DCHS @technologyDCHS @DCHS_PE
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