#FridayGratitude: Understanding Consumers Starts with Understanding Choice
A recent
@Nature piece on Feynman’s “restaurant dilemma” made me think deeply about consumers.
The question sounds simple:
When should we try something new, and when should we return to what we already know works?
But this is also a
#FoodSystems question.
Consumers are not just choosing foods based on nutrition information. They are balancing familiarity, risk, taste, cost, convenience, trust, time, and previous experience.
That matters.
If we want people to consume healthier diets, biofortified crops, or other health-enhancing foods, we cannot only ask: “What should people eat?”
We also need to ask:
“How do people decide?”
“What makes a new food worth trying?”
“When does trust become stronger than novelty?”
“What makes repeat consumption more likely?”
For me, this is why
#ConsumerResearch matters.
It helps us move from assuming demand to understanding it.
And in nutrition, that difference can determine whether an innovation is simply available, or actually chosen, consumed, and valued.
A thought-provoking weekend read:
Scientific American:
scientificamerican.com/artic…
Nature:
nature.com/articles/d41586-0…
PNAS:
pnas.org/doi/10.1073/pnas.25…
#FoodChoice |
#Nutrition |
#FoodInnovation |
#BehavioralScience |
#PublicHealth |
#FoodTech |
#FeynmanDilemma |
#BetterDiets |
#NutritionScience |
@IFT |
@dcastelvecchi