9 Dec 2025
AI’s pattern recognition capability can make it an incredibly powerful tool, Mike Peng, CEO of design consultancy IDEO, noted at Fortune #BrainstormDesign. But its reliance on averages can lead to “somewhat mediocre” results, he warned. trib.al/t8ocNzs
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8 Dec 2025
“We’re no longer just designing workplaces. We’re actually designing experiences,” Ray Yuen, office managing director at the design and architecture firm @gensler_design, said at Fortune #BrainstormDesign. trib.al/YnY9IuV
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8 Dec 2025
Those tasked with procurement are often “money people” who may not value good design, Tina Norden, a partner and principal at design firm Conran and Partners, argued at Fortune #BrainstormDesign. trib.al/y9dUO2v
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8 Dec 2025
Fortune #BrainstormDesign explored this year’s theme, Future Tense: Prototyping Tomorrow, and examined how rapid advances in AI and design were reshaping our world — and how leaders were navigating uncertainty to reimagine the future. trib.al/9KVHDCv
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8 Dec 2025
At Fortune #BrainstormDesign, Büro Ole Scheeren principal Ole Scheeren said architecture will become more important in an increasingly digitized future. trib.al/9KVHDCv
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6 Dec 2025
“But I also think that the really interesting part of the question is where design and designers can add the most value in today’s world,” Gilbert Workshop Managing Partner @philgilbertsr said at Fortune #BrainstormDesign. trib.al/J31LuUm
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6 Dec 2025
“What I would encourage everyone to think about is how can you actually show up to where the conversations are happening around some of the toughest problems that perhaps your talents could help solve," Nonlinear author Kevin Bethune said at #BrainstormDesign. trib.al/J31LuUm
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6 Dec 2025
At Fortune #BrainstormDesign in Macau, @AgiBot_zhiyuan Chief Marketing Officer Heng Qiu predicted which jobs AI will be most valuable for in the future. trib.al/J31LuUm
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5 Dec 2025
“We’re no longer just designing workplaces, we’re actually designing experiences,” Ray Yuen, the office managing director at architectural firm Gensler, said at Fortune #BrainstormDesign. trib.al/KxHPU8R
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5 Dec 2025
Today’s tourists are “looking for a point of view,” interior designer André Fu explained at the Fortune #BrainstormDesign conference. In other words, they are looking for a specific atmosphere or design ethos in choosing where to stay or eat. trib.al/sxWM6J1
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5 Dec 2025
“It’s been extraordinary to see the benefits of it.”
At Fortune #BrainstormDesign, we asked business leaders how new technology is impacting the design industry. Here’s what they had to say. trib.al/9KVHDCv
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4 Dec 2025
“When form follows function architecture is limited to utilitarian problem solving. It offers no more than is asked of it,” architect Ole Scheeren said during the Fortune #BrainstormDesign conference in Macau. trib.al/flltQ6m
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4 Dec 2025
Design thinking became an organizing principle at IBM, putting the customer at the center, entrepreneur and IBM's former general manager of design Phil Gilbert told Fortune #BrainstormDesign. trib.al/s0j1g1h
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4 Dec 2025
“For diverse ideas to make it out, people have to feel safe to voice them, so [it is key to] make sure that psychological safety is there,” @MicrosoftAI VP of Design Liz Danzico said at Fortune #BrainstormDesign.
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4 Dec 2025
At Fortune #BrainstormDesign, we asked design execs to share their best piece of advice for Gen Z. Here's what they said. trib.al/MSaYbAC
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3 Dec 2025
“We work hard to bring disparate disciplines around the table to problem solve the future in uniquely different ways, together,” Kevin Bethune, founder and chief creative officer of dreams • design life, said at Fortune #BrainstormDesign. trib.al/5PPtpl9
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3 Dec 2025
“We created a goal for our organization—that every person in the studio will become AI-native by the end of the fiscal year,” Liz Danzico, @Microsoft AI’s vice-president of design, said at Fortune’s #BrainstormDesign conference. trib.al/1eSbowk
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3 Dec 2025
“[The key is] to keep you in the learning experience—the same as keeping you in a gaming experience—and find ways to keep you motivated as a student,” Lee Schuneman, chief product officer at Efekta Education Group, said at Fortune #BrainstormDesign. trib.al/YmwU1X4
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3 Dec 2025
At Fortune #BrainstormDesign in Macau, @Samsung Electronics President and Chief Design Officer @MauroPorcini said that human imagination and empathy are needed to “amplify the power of AI.” trib.al/dnyYRKV
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3 Dec 2025
“My go-to way to break out of any creative rut is just to maintain an open aperture."
At Fortune #BrainstormDesign, we asked top design execs to share their best tips for breaking out of a creative rut. Here’s what they said. trib.al/M4KuoO4
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