AMAZON REPLACING RUFUS CHATBOT, PIVOTS TO NEW ALEXA SHOPPING AI
🔹 Amazon has replaced Rufus with a new Alexa for Shopping experience, moving from a text Q&A chatbot to a more action-oriented assistant inside search and Alexa.
🔹 The rollout began in the U.S. this week, and the new tool appears by default for context-dependent searches, while simpler queries still surface standard product listings.
🔹 It can compare products, generate recommendations, manage carts, track shipments, set reminders, and in some cases place orders, which means Amazon is pushing shopping AI closer to execution than conversation.
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