#clientfeature Did you know that 24.19% of PR growth is driven by mobile-first platforms?
With the rise of digital engagement, mobile platforms are crucial in how brands connect with audiences. People are consuming content and engaging with brands right from their phones.
When
@Viber set out to expand its Public Chats feature to Africa and the Middle East, they needed the right voices to spark engagement. With over 664 million unique users worldwide, the goal was clear—connect brands, organizations, celebrities, and public figures to local and regional audiences through a dynamic new social space.
Through strategic outreach, media relations, and influencer engagement, Glass House PR helped bridge the gap between global digital innovation and local audiences.
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