Competitive differentiation that won me deals:
"Other vendors will promise you everything. I'll promise you 3 things we do exceptionally well and be upfront about what we don't."
Focused strength beats scattered promises.
Narrow wins. Wide loses.
#CompetitiveDifferentiation
Find your #competitivedifferentiation
🔘Specialize in something relevant to clients’ business. Make it a distinctive part of your #brand
🔘Strategically promote your unique speciality to entice prospects to buy
🔘Tell a compelling story, strong evidences that support your claim
#DigitalLeaders face tough decisions on where to invest limited funds. Is your business in survival mode? These are critical and much-needed investments. They often have near-immediate payoffs and create a level #CompetitiveDifferentiation, albeit for a limited period. .
How is #AI applied in the legal world? @LegalMation used Watson to virtually effortlessly draft litigation work, reducing hours of labor to 2 minutes or less: ibm.co/2xFSSCX